Efficient African Market Data Services

October 26, 2018

If you are an economist at the Africa development bank in Abidjan, an equity trader at UBA Capital markets in Lagos or an investment manager at Cytonn Investments in Nairobi, you are probably using a Bloomberg terminal. Bloomberg users pay at least $20,000 per year to...

July 23, 2017

I recently read a piece by victor Asemota in the Guardian Nigeria title "Why African entrepreneurs need to think bigger" in which he challenges African entrepreneurs to think bigger in order to increase their chance of getting VC funding. For the author, it is not enou...

July 15, 2017

Africa's first monthly consumer confidence index is turning one and more than ever, consumer confidence is fundamental to your business in Africa. 

The KIC SCORE is an indicator designed to measure the African consumer confidence, which is defined as the degree of optim...

May 1, 2017

With the rise of a middle class and a consumer market estimated to reach $1.2 trillion in value by 2020, Africa is becoming a more commercially desirable location for businesses. Such businesses need to connect with the African consumer and understand their unique habi...

March 21, 2017

Mobile banking has exploded in Africa and especially in Kenya since the launch of M-Pesa in 2007. In 2014, Safaricom, the telco who owns M-Pesa reported 20 million subscribers. Initially launched for payments/transfer, mobile banking in Kenya has grown to offer saving,...

February 17, 2017

Today, we are very excited to share with you what we've seen for 2.5 years now.

Getting real time data from consumers across Africa and learning about their unique needs and aspirations. 

We have not shown this because for us, it's not about technology. It's about people...

February 11, 2017

We have 2.5 million data points to prove that Africans are on the move. From South Africa to Ivory Coast, we have surveyed them every month to understand their priorities, shopping habits, mobile usage, health concerns and aspirations. 

If you have a business or work fo...

December 31, 2016

At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year in Africa as a whole and in the field of market research in particular.

Marketers continue to be challenged by the lack of reliable l...

December 5, 2016

Last September, I wrote a piece about getting reliable data within the informal economies  in Africa as a response to the questions that we get from clients on the quality and reliability of the data we collect.

It is often assumed that the data challeng...

November 28, 2016

Last December, we predicted that the 2016 was going to be a ground breaking year for data in Africa. As we are getting close to the end of the year, it is a good time to look back and summarize how entrepreneurs, governments or organizations produced or leveraged data...

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