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Consumer Market Research Case Studies

We are helping businesses in Africa become best-in-class by providing advisory, indicators, and insights 

KASI Advisory

For executives and leaders at banks and trading companies 

Client: Commercial International Bank (Egypt's largest commercial bank)

Product: KASI Advisory / Market Intelligence

Industry: Financial services

What we provide: Conduct market sizing of the Kenyan Banking sector by estimating potential revenue pools (net interest income and transactional revenues) and growth over the next five years across the following segments: Retail (High net worth, high income, middle income, low income), Business Banking (Small, Medium, Large) – based on business turnover and number of employees, Corporate segment. 

Testimonial: “The team at KASI completed a very important and strategic project on time and on budget. It was a complex project and we were pleased with the expertise of the team and the quality of the report. We will definitely use KASI again”


Osama Ezzeldin, Strategic Decision Support Senior Officer at CIB.