Consumer Market Research Case Studies

We are helping businesses in Africa become best-in-class by providing advisory, indicators, and insights 

KASI Advisory

For executives and leaders at banks and trading companies 

Client: Commercial International Bank (Egypt's largest commercial bank)

Product: KASI Advisory / Market Intelligence

Industry: Financial services

What we provide: Conduct market sizing of the Kenyan Banking sector by estimating potential revenue pools (net interest income and transactional revenues) and growth over the next five years across the following segments: Retail (High net worth, high income, middle income, low income), Business Banking (Small, Medium, Large) – based on business turnover and number of employees, Corporate segment. 

Testimonial: “The team at KASI completed a very important and strategic project on time and on budget. It was a complex project and we were pleased with the expertise of the team and the quality of the report. We will definitely use KASI again”


Osama Ezzeldin, Strategic Decision Support Senior Officer at CIB.


KASI Indicators

For economists, investors, asset managers and content leaders at financial data companies 



Client: Refinitiv (formerly Thomson Reuters)

Product: KASI CCI / Datasets

Industry: Financial services

What we provide: Monthly datasets including headline index, sub-indices, and index by questions covering 7 countries (Nigeria, Ivory Coast, Ghana, Kenya, South Africa, Cameroon)

Testimonial: “Our partnership with KASI will add much value to our existing African data. Africa, as one of the fastest-growing economies in the world, is garnering interest from the global financial markets. The availability of KASI CCI via Eikon, Datastream and Feeds will provide the global financial community with expanded coverage into Africa”

Nadim Najjar, Managing Director for the Middle East and Africa at Refinitiv.


KASI Insights

For entrepreneurs, researchers, marketers and product managers 

Client: GC Consulting (COP22 Climate Change Conference)

Product: KASI Insight / Brand Awareness

Industry: Consulting 

What we provide:  KASI conducted 22 countries research to understand climate change awareness amongst Millenials in Africa. The study included a 2200 sample survey and an insights report (with press release) for the climate change conference COP22.

Testimonial: “I was impressed by the speed and the quality of the work produced by the KASI team. The survey was completed within 2 weeks and the powerpoint presentation with the insights was just great. The team ability to tell stories with data is second to none.”


Louise Robinson, Managing Director, Sales and Marketing EMEA at GG Consulting.

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