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    Introducing the FiT Score

    African Consumer Behavior Data in Africa

    Data for a people-centered approach to healthcare and wellbeing in Africa.


    Released every semester, the FiT Score provides a comprehensive snapshot of the perceptions, attitudes, and behaviors urban dwellers in Africa have about their health and well-being.


    The index is available in seven countries in Africa and is based on a landmark survey of close to 3600 urban dwellers conducted by KASI Insight.

    The FiT Score breakdown

    Why a health & wellness index in Africa?

    The 2030 Agenda for Sustainable Development adopted at the United Nations Summit on Sustainable Development in September 2015, recognizes non-communicable diseases (NCDs) as a major challenge for sustainable development.


    “Ensure healthy lives and promote well-being for all at all ages”


    Among the targets of UN SDG goal 3 is to reduce the fatality rates of individuals with an NCD by one-third by 2030 and to reduce by 50% injuries from road traffic accidents by 2020.


    Agenda 2063 (2015) is a framework developed by the African Union Commission and its member states seeks to address past injustices and the realization of the 21st Century as the African Century“.  In order to improve performance on global quality of life measures, African nations have committed to increasing basic health services.


    As a leading provider of consumer insights and related data products for emerging markets especially Africa, KASI Insight is dedicated to the ongoing development of insights into the health of Africans, and how the right lifestyle choices can prevent or reduce the severity and the impact of illness and disease.

    Reports available in Ghana, Nigeria

    Upcoming release includes Kenya, South Africa


    About KASI Health Advisory group

    The FiT Score is the result of a collaboration between KASI Insight and health professionals from Africa and outside under the newly created KASI Health Advisory group.


    The health advisory practice provides research, insights and consulting in the healthcare and wellness sectors in Africa. The initial focus of the advisory team is noncommunicable diseases (NCDs). 


    To see the team members, visit


    To learn more about our work or to contribute, email us at