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    KASI CONSUMER CONFIDENCE INDEX

    The leading signal on the direction of African economies 

    Available on Bloomberg

    African Consumer Confidence Index & KIC Score | KASI Insight

    KIC Score | African Consumer Confidence Index | KASI Insight

    Overview

    Released the first week of every month, the KASI Insight Consumer Confidence Index (KIC Score) provides a focused view on the consumer perceptions in key African cities where most spending in the continent is concentrated. The survey provides a simple measure of consumers’ optimism about their economic prospects in the near term and attitude towards making major purchasing decisions.

    Available exclusively from KASI Insight, the KIC Score provides the first and only pan African monthly consumer confidence index data back to 2016.

     

    The KIC Score will boil down to a single metric. For each question, the final metric will be a ‘balance measure’ of the percentage of positive responses minus the percentage of negative responses. The overall metric will be an average across all the questions.

    Invest in the Africa Eurobond market 

     

    Are you active in the Eurobond markets and looking for yield?leverage consumer confidence data to price or transact Eurobonds. Add more data to your tool box.

    Get the full picture of African economies

     

    Are you investing in the African markets? Combine macro data with consumer data to take bets with confidence. 

    Data

    Anticipate consumer spending in Africa

     

    Are you a marketing executive? Invest, plan and innovate using up-to-date consumer sentiment and purchase trends. Don't leave your success to luck.

     

    HISTORICAL DATA

     

    • Over 100K data points

    • Index launched June 2016

    • Monthly & yearly trends

    • Trends by country, sub-metrics, questions & demographics 

     

    COMPARATIVE ANALYSIS

     

    • 7 countries each month

    • Leaders & laggers

    • Monthly & yearly trends

    • Trends by country, sub-metrics, questions & demographics

    IN-DEPTH ANALYSIS

     

    • Age, Gender, Education & Occupation & Status

    • Index by sub-metrics & questions

    • Monthly & yearly trends

    Explore

    DOCUMENTATION

    DATA