Released the first week of every month, the KASI Insight Consumer Confidence Index (KIC Score) provides a focused view on the consumer perceptions in key African cities where most spending in the continent is concentrated. The survey provides a simple measure of consumers’ optimism about their economic prospects in the near term and attitude towards making major purchasing decisions.

Available exclusively from KASI Insight, the KIC Score provides the first and only pan African monthly consumer confidence index data back to 2016.

 

The KIC Score will boil down to a single metric. For each question, the final metric will be a ‘balance measure’ of the percentage of positive responses minus the percentage of negative responses. The overall metric will be an average across all the questions.