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African Marketing Insight and Consumer Research

African startups are betting on the continent’s untapped trove of consumer data.

September 09, 2019

African startups are betting on the continent’s untapped trove of consumer data.

Kenyan mobile phone users don't like apps made in their own country

January 05, 2016

Quartz Africa - There are now more than 4 million people in Kenya with smartphones, and increasingly, access to mobile apps is becoming a central issue in how these users engage with their devices. 

KASI Insight (formerly SOKO Insight) raises angel investment to scale its pilot

January 01, 2020

VC4Africa listed research startup SOKO Insight secured 12K USD from the Hartnamtemah company of VC4Africa listed investor Rodrigue Fouafou

KASI Insight (formerly SOKO Insight) finishes in the top 10 of Ignite Pitch Competition

October 07, 2015

KASI Insight, a game changer

September 14, 2015

Africa Global Fund - Africa Global Funds catches up with Yannick Lefang, Founder of KASI Insight, an internet-based information platform that empowers business leaders and organizations with reliable data and actionable insights from Africa.

Africans' financial lives, from getting paid to taking out loans, are happining on mobile

September 22, 2015

Quartz Africa - It’s no secret that mobile money is the primary banking tool of choice for many Africans. This year alone, $33 billion is expected to change hands via mobile services on the continent. That’s almost much as the GDP of Ghana.

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