KASI Insights | African Consumer Data | Africa Business
KASI Marketing is a service offered by KASI Insight Inc. specifically built for businesses in Africa.
KASI Marketing provides a simple way to run market research, provide the best value to your customers and the best way to connect with them so they keep coming.
Join a network of hundreds of businesses in Cameroon, Kenya, Ivory Coast, Ghana, Tanzania, South Africa, Nigeria and Ethiopia who are benefiting from this program.
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HOW IT WORKS?
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Tell us the burning business questions you need answered
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Tell us some basic info about your company
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Our team will ask your questions to 500 people in the market
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Get the results and answers you need to inform your business decisions within days via KASI’s Consumer Insights portal
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CASE STUDY
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A Business owner in Johannesburg is looking to find a name for his new hotel that will resonate with clients.
What we do:
We ask over 500 respondents who had recently been to a hotel which name they would prefer for the new hotel. The results were aggregated via the KASI Consumer Insights portal.
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What we deliver:
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Free access to KASI Consumer Insights portal
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The most popular name selected by the target respondents
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Data on segmentation (by age, gender, occupation, status)
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Benefits to the business owner:
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Found a powerful name which has differentiated the hotel in the market creating brand value
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The new hotel name is now a tool in building a strong emotional connection with customers
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The new hotel name is easier to remember and has made the hotel more popular amongst the target market increasing the hotel’s revenue
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