KASI Insights | African Consumer Data | Africa Business
KASI Marketing is a service offered by KASI Insight Inc. specifically built for businesses in Africa.
KASI Marketing provides a simple way to run market research, provide the best value to your customers and the best way to connect with them so they keep coming.
Join a network of hundreds of businesses in Cameroon, Kenya, Ivory Coast, Ghana, Tanzania, South Africa, Nigeria and Ethiopia who are benefiting from this program.
HOW IT WORKS?
Tell us the burning business questions you need answered
Tell us some basic info about your company
Our team will ask your questions to 500 people in the market
Get the results and answers you need to inform your business decisions within days via KASI’s Consumer Insights portal
A Business owner in Johannesburg is looking to find a name for his new hotel that will resonate with clients.
What we do:
We ask over 500 respondents who had recently been to a hotel which name they would prefer for the new hotel. The results were aggregated via the KASI Consumer Insights portal.
What we deliver:
Free access to KASI Consumer Insights portal
The most popular name selected by the target respondents
Data on segmentation (by age, gender, occupation, status)
Benefits to the business owner:
Found a powerful name which has differentiated the hotel in the market creating brand value
The new hotel name is now a tool in building a strong emotional connection with customers
The new hotel name is easier to remember and has made the hotel more popular amongst the target market increasing the hotel’s revenue