KASI Insight Reports 

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KASI Insights | African Consumer Data | Africa Business

Our consumer insights reports leverage our extensive consumer database with over 11 million datapoints in areas such as retail, tech, shopping, travel, finance, health and wellness. 

 

Each month, our team analyzes trends and behavior that are shaping consumer intentions and aspirations in South Africa, Nigeria, Tanzania, Kenya, Ghana, Ivory Coast, Cameroon and many more.

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Holiday Shopping Report 2019

 

TABLE OF CONTENTS

Introduction ......................................................................................................... 1

 

Understanding the African consumer ................................................... 2

 

How to boost sales halfway through the holiday season? .......... 6

 

Three biggest trends we see .....................................................................10

 

The best opportunities for marketers in Africa today ...................14

 

Conclusion .......................................................................................................... 20

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