Consumer confidence dropped in July

Nairobi, Kenya - Africa's first monthly consumer confidence index (KIC Score) declined but remained positive at +7 in July, a 4 percentage decrease from June. At this level, it means that the number of consumers who are optimistic is slightly higher than those who are pessimistic (a score of zero implies equal numbers in both camps). With a maximum of 100 and a minimum of -100, the current KIC level indicates that economic confidence continues to be positive in the countries' urban centers polled. Concerns over the current economic conditions continue to rise Consumers continue to find the current economic conditions challenging with the sub-metric dropping 1 percent to reach -13. This mont

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