Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Holiday Gifting in Ghana: Striking the Perfect Mix of Practicality and Luxury

As the holiday season approaches, retailers are preparing for a critical moment that will be exacerbated by continued economic...

In April, consumer sentiment continues its upward swing.

In April, Africa's consumer confidence experienced a notable uplift, with a consecutive monthly improvement of six points, elevating the...

A Comparative Analysis of Consumer Confidence Indices: BER South Africa CCI and Kasi Insight CCI

Consumer Confidence Index (CCI) is a crucial economic indicator that provides insights into consumer sentiment and spending patterns. It...

Predicting election outcomes using consumer sentiment (Ghana, Kenya, South Africa & Nigeria)

The Kasi Index of Consumer Sentiment (ICS) has tracked consumer sentiment in 20 African countries from 2016. The index is based on simple...

In March, consumer sentiment rebounds, ending a three-month slump.

Consumer confidence in Africa improved by four points in March as the index moved from 6 to 10 points. This was caused by an increase in...

In February, consumers’ optimism wanes for the third month in a row.

Consumer confidence in Africa dropped by six points in February as the index moved from 12 to 6 points. This was caused by a drop in the...