COVID-19 and The Beauty Sector- Impact and Key Consumer Trends in China and Africa.
August 2020 / 18.00 PM -- In this paper, we focused on tracking the COVID-19 impact on the Beauty industry and key consumer trends both in China and Africa, including differences and similarities of the trends. Then we explore the potential opportunities during the crisis in Africa’s retail industry. Key Takeaways Due to smart gadgets and disruptive technologies, Chinese beauty brands are adapting fast to shifting dynamics. Due to anti-China feeling spreading worldwide, Chi