Although Covid-19 has presented businesses with a variety of problems, risks and fears; it has also represented them with new opportunities. Some of these are obvious, for example the ability to have staff working from home, perhaps making this the new norm. While other opportunities may require having insight into what consumers are thinking, so one can pivot their business towards those needs. Several weeks ago, a media partner requested a short brief on three major finding

Around the world, common consumer characteristics have emerged in response to the pandemic. We have been tracking and analyzing these patterns to help brands respond to customer concerns in the present and predict consumer behavior during the next few months. As we collect and review the data, we see a story emerging about your customer’s journey through this unprecedented situation. What they are experiencing, both individually and as part of their community, has a direct im

Despite the apparently low prevalence of cases in Africa, we have seen the rate of infection rising fast over the past couple of weeks in several countries. The continent has now surpassed 120,000 cases; 3,700 reported deaths, and 53,150 recoveries. South Africa continues to lead in terms of cases (27,000) but also testing capabilities. What is more concerning is that countries that have recently relaxed lockdown measures such as Ghana, Cameroon, Nigeria are seeing a sharp in

Despite the uncertainty, Africans report feelings of optimism that recovery is possible, and 80% feel reassured that life will resume