Consumer Insights and Research Portal in Africa

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News, Insights and Stories

4 days ago
4 min

The Pros and Cons of Research Panels

What are panels in market research? In order to accomplish your goals during an experiment, you need to decide on a research methodology. Gathering consumer insights through a focus group, observation, survey, interview or any other method will alter your overall strategy and solution. Research survey panels are powerful experimental groups that provide more affordable ways for analysts to determine the value of a brand’s product or service. A market research panel is a group

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Kasi Insight data now available as part of an Alternative Data catalog through Bloomberg’s Data Mark

Team Insights

4 days ago
2 min

Kasi Insight data now available as part of an Alternative Data catalog through Bloomberg’s Data Mark

Toronto, Canada, February 23, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, announced that its consumer confidence data set is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. This offers an additional way for alpha-seeking investors and financial professionals to discover Kasi Insight data. Kasi Insight has been collecting, analyzing, and normalizing consumer data since 2016 via consumer surveys done eve

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Consumer confidence sees a modest improvement in January amid a deadlier second wave of COVID-19.

Davies Nyachieng'a

5 days ago
5 min

Consumer confidence sees a modest improvement in January amid a deadlier second wave of COVID-19.

February 22, 2021 15:00 PM KASI’s global CCI improved by a single point in January driven by advancement in the index of current economic conditions which moved up by 4 points while the index of future expectations remained unchanged. The job prospects index witnessed the largest gain in January rising by 8 points. The household income and the general economic conditions indices for the city and country all increased by 1 point. On the contrary, both the household spending an

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COVID-19 Highlights - How SMEs can thrive with reliable data.

Team Insights

Feb 20
1 min

COVID-19 Highlights - How SMEs can thrive with reliable data.

August 2020 / 18.00 PM -- Africa is currently experiencing accelerated growth in COVID-19 cases around the continent. The pandemic combined with lockdowns and restrictions has created a deadly combination for African businesses, specifically SMEs. Even in the best of times, African SMEs struggle to secure financing for their growth ambitions. This means that banks do not have the relationships with community business owners necessary for the quick dispersion of government eme

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Kasi Insight and Kenya Business Guide publish brief on COVID-19 and the Kenyan Consumer

Team Insights

Feb 19
2 min

Kasi Insight and Kenya Business Guide publish brief on COVID-19 and the Kenyan Consumer

Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends and dynamics of the Kenyan consumer through the research and publication of reports and briefs. To inaugurate the partnership, Kasi Insight and Kenya Business Guide have released their first brief on the impact of COVID-19 on the Kenyan consumer. The virus is reshaping consumption in real-time, rapidly accelerating long-term underlying trends

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Africa needs to leap forward in funding vaccine technology, research

Team Insights

Feb 9
6 min

Africa needs to leap forward in funding vaccine technology, research

February 9, 2021 / 15.30 PM -- Between 70%-90% of pharmaceuticals used in Africa are still imported Less than 1% of vaccines used across Africa manufactured within the continent The COVID-19 pandemic exposed Africa’s inadequate capabilities and capacity to manufacture, supply essential drugs and personal protective equipment (PPE) needed to curb the disease. The crisis has exposed longstanding fragilities in Africa’s health systems, including gaps in healthcare personnel, i

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Consumer confidence stagnates amid mixed feelings on the state of the continent’s economic situation

Davies Nyachieng'a

Jan 25
5 min

Consumer confidence stagnates amid mixed feelings on the state of the continent’s economic situation

January 25, 2021 16:00 PM KASI’s global CCI stagnated in December as the index of future expectations receded by a point while the index of current economic conditions advanced by two points The job prospects and purchasing power indices all fell by a single point in December while the household income index deteriorated by 4 points. Also, both the general city and country economic condition indices worsened by 2 points. On the other hand, the personal financial situation and

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AfCTA launched, same script with AU, different cast

Fidelis Zvomuya

Jan 25
4 min

AfCTA launched, same script with AU, different cast

January 25, 2021 / 11.00 AM -- “The African Continental Free Trade Area (AfCFTA) if not handled well, is set to fail. The ambitious 55-nation pact just like the African Union (AU), has the same script, but with different cast. “Technical barriers to trade, such as corruption and cumbersome custom systems must be removed,” said Johannesburg based international trade expert, Tumelo Mabuza. Other obstacles ranging from ubiquitous red tape and poor infrastructure to the entrenche

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Nigeria Consumer Sentiment Back to Pre Covid Levels

Tanya Gandhi

Jan 22
4 min

Nigeria Consumer Sentiment Back to Pre Covid Levels

January 22, 2021 / 17.00 PM -- While consumer confidence rose this month, the appearance of a new coronavirus strain dampens optimism Nigeria’s recovery plan brings about positive sentiments for the future as KASI CCI sub-indices see a tremendous rise in positivity Positive consumer sentiment in December in light of the recovery package stands to boost the retail sector in Nigeria In December, Nigeria’s consumer sentiment increased 4 points, as measured by KASI’s CCI index, f

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Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre

Fidelis Zvomuya

Jan 20
4 min

Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre

January 20, 2021 / 15.00 PM -- As COVID-19 cumulative cases in Africa went beyond 3,3 million, the new variants have seen the prospects of a recovery tunnel getting darker. The true extent of the pandemic in many countries is not known as testing rates are low. Africa makes up about 3.3% of the global total of confirmed virus cases, but this is believed to be just a fraction of the actual cases on the continent of 1.3 billion people. The Africa Centers for Disease Control and

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Consumer sentiment falls further as concerns of COVID-19 continue to affect economies in Africa

Team Insights

May 18, 2020
3 min

Consumer sentiment falls further as concerns of COVID-19 continue to affect economies in Africa

KASI consumer-sentiment index sunk by a further 7 points to -28, in April amid continued fears of the impact of the coronavirus pandemic in Africa The drop in consumer sentiment was led by a decrease in both the current-economic condition index and the consumer-expectations index by 14 and 4 points respectively. Nigeria experienced the largest decline in its consumer sentiment index which fell by 48 points from 21 to -27. Ivory Coast’s consumer sentiment index remained stable

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Consumer sentiment plunged to a record low as COVID-19 hits Africa

Team Insights

Apr 17, 2020
4 min

Consumer sentiment plunged to a record low as COVID-19 hits Africa

KASI consumer-sentiment index plunged by 24 points to -21, in March as COVID-19 hits Africa The slump was led by both the current-condition index, which plummeted by 21 points the most since the inception of the index in 2016, and the consumer expectations index, which plummeted by 25 points, a record as well. In line with the global indices, consumer confidence in Africa is now falling fast, the larger size of the informal economy, weak health infrastructure in Africa means

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COVID-19 hits Africa - Tracking the impact on consumers and businesses

Team Insights

Mar 20, 2020
2 min

COVID-19 hits Africa - Tracking the impact on consumers and businesses

Within just three months of the first case, the coronavirus (COVID-19) pandemic has become the largest health, social, and economic threat that the world has faced in the 21st century. The COVID-19 virus outbreak poses a major threat to the global economy and public health systems worldwide, and as such, the World Health Organization has recently declared it a global pandemic. Its impact was seen through the turbulent stock market where over $6Tn was reportedly lost from glob

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Africa's consumer confidence dropped in February over coronavirus concerns

Team Insights

Mar 12, 2020
3 min

Africa's consumer confidence dropped in February over coronavirus concerns

KASI consumer confidence (KASI CCI) dropped in February over coronavirus concerns and the economic implication of the pandemic in Africa; the index dropped 6 points to +3. Both the sub-index of current economic conditions and of future expectations dropped 4 and 6 points respectively. Cameroon’s consumer sentiment experienced the most significant movement falling 18 points from 16 to -2 as the socio-economic situation worsened while the risk of coronavirus in the country inc

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Team Insights

Feb 4, 2020
8 min

One thousand questions and counting

"The aim of marketing is to know and understand the customer so well, the product or service sells itself." - Peter Drucker Last September, I met an old friend Andrew, the founder of Apps Africa. We hadn’t met in 3 years and it was great to see him. He was pleasantly surprised to hear KASI is still around kicking! Andrew and I met back in 2016 when I went to Bloomberg HQ in London to pitch what used to be called SOKO Insight, a new kind of data company for a continent known f

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CAN LOCALLY-OWNED COMPANIES IN AFRICA COMPETE?

Team Insights

May 28, 2018
2 min

CAN LOCALLY-OWNED COMPANIES IN AFRICA COMPETE?

Nairobi, Kenya - Today, we are excited to introduce our new offerings and capability in Africa. KASI Insight, an award-winning research, and advisory firm, turns the best of the African consumer into a competitive advantage for your company. We do that by combining standard research methodologies (surveys) with the latest behavioral research methodologies (biometrics). We believe in what people say but more importantly what people do. At the moment, we're focused on broadenin

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KASI Insight is proud to partner with the Pan-African Bancassurance Conference

Team Insights

Apr 11, 2018
2 min

KASI Insight is proud to partner with the Pan-African Bancassurance Conference

Toronto, Canada - According to research by KASI Insight, the bancassurance market in Kenya is expected to grow at a CAGR of 24% to reach $5B in premium by 2022. This growth will be driven by low insurance penetration (3.4% in 2016), strong economic recovery and rising disposable income, increased adoption via alternative distribution channels. We are excited to announce that we are joining forces with Llyods Africa, Redpear Communications and Cover of South Africa, organizers

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Is Telco (Mobile) and bank (Banking) convergence happening in Africa?

Team Insights

Mar 21, 2017
2 min

Is Telco (Mobile) and bank (Banking) convergence happening in Africa?

Mobile banking has exploded in Africa and especially in Kenya since the launch of M-Pesa in 2007. In 2014, Safaricom, the telco who owns M-Pesa reported 20 million subscribers. Initially launched for payments/transfer, mobile banking in Kenya has grown to offer saving, loans, wages payment from a mobile device and is becoming mainstream banking. Recently, banks have started to offer mobile banking services as well. Last July, Equity bank launched Equitel, a rival service to M

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