Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is good news for brands especially as the election is so close to the start of the holiday season. Elections in Kenya bring a lot of uncertainty. This has been attributed to the numerous cases of election rigging, especially at the presidential level. The 2017 general election in Kenya was not different; two elections were held. The first elec