Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jul 19
3 min

Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty

Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is good news for brands especially as the election is so close to the start of the holiday season. Elections in Kenya bring a lot of uncertainty. This has been attributed to the numerous cases of election rigging, especially at the presidential level. The 2017 general election in Kenya was not different; two elections were held. The first elec

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Sandra Beldine Otieno

Jul 8
3 min

Is inflation the ‘new pandemic’?

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep a keen eye on such markets to come up with strategies that will help them remain relevant through this ‘pandemic’. No sooner had the world recovered from the pandemic than inflation took over. Covid-19 forced millions of people out of work with central banks and politicians striving to lift their respective economies out of a pandemic-induc

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The craft beer market is an exciting opportunity for local manufactures in Africa

Isha Raja

Jul 4
5 min

The craft beer market is an exciting opportunity for local manufactures in Africa

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we thought that we knew what the market wanted because we knew what we wanted, which was super hoppy easy IPAs”. The craft beer market is an exciting opportunity for local manufactures in Africa The craft beer market in Africa is taking off, with countries like Kenya and South Africa at the forefront of this exciting trend. Craft beer is descr

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Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Davies Nyachieng'a

Jun 24
8 min

Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

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Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Davies Nyachieng'a

Jun 17
7 min

Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

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Five Ways for Spirit Brands To Improve Sales in Kenya

Sandra Beldine Otieno

May 23
3 min

Five Ways for Spirit Brands To Improve Sales in Kenya

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

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Ukraine Russia Crisis - Tracking Pan African opinions about the conflict

Kasi Insight

May 2
2 min

Ukraine Russia Crisis - Tracking Pan African opinions about the conflict

Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.

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After a poor start to 2022, consumer sentiment finally rises in March

Davies Nyachieng'a

Apr 28
7 min

After a poor start to 2022, consumer sentiment finally rises in March

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

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Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials

Isha Raja

Apr 15
3 min

Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

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Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict

Davies Nyachieng'a

Mar 30
6 min

Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict

The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of

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Inflation concerns cause consumer confidence to tumble at the start of 2022

Davies Nyachieng'a

Mar 4
6 min

Inflation concerns cause consumer confidence to tumble at the start of 2022

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central banks will respond by raising interest rates. KASI’s global consumer confidence index (CCI) receded by 9 points in January after a positive performance in the last quarter of 2021. The decline in the CCI is associated with the deterioration in the index of current economic conditions and the index of future expectations both of which fell by 8 a

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Going into 2022, health and income are the main priorities for African consumers

Team Insights

Mar 4
2 min

Going into 2022, health and income are the main priorities for African consumers

Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects of the pandemic are still with us. As African consumers are adapting to the new normal, recovering from the initial shock of the virus has been given top priority. The pandemic saw a few lifestyle changes in Africans. There was a negative shift in consumer spending due to the uncertainties associated with it; consumers preferred durable goo

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Digital currency is about to change traditional banking

Team Insights

Feb 25
3 min

Digital currency is about to change traditional banking

Convenience will keep consumers in Kenya with traditional banks but with the digital currency, it's about to change Kenya’s banking sector stays resilient amidst the pandemic The effects of Covid19 are still with us with its newest variant Omicron, posing as a threat to various sectors across the country. According to the Kenya Bankers Association’s (KBA) - State of the Banking Industry (SBI) Report, 2020 revealed that the banking industry withstood market shocks that were in

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Quality and price are key purchase decision drivers for consumers in Africa

Team Insights

Feb 18
3 min

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A consensus amongst 14 markets The new normal is here but how do retailers adjust to the changing consumer behavior Two years after the start of the pandemic, consumer confidence is rising in Africa. Last December, the index of consumer sentiment reached an all-time high and while the holiday festivity was a factor, the reality is that Africa is boun

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Online shopping is growing in Kenya and Jumia is leading the way

Isha Raja

Feb 11
3 min

Online shopping is growing in Kenya and Jumia is leading the way

As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the pandemic; companies that understand the consumers and their changing needs/wants and behaviors can greatly succeed E-commerce as a growing market in Kenya E-Commerce is a rising market in Kenya that warrants significant attention as the revenue for this year (2022) is expected to reach $3,562 million. Current user penetration is expected to be aro

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Are Fintechs in Nigeria Scarier Than We Think?

Isha Raja

Jan 23
3 min

Are Fintechs in Nigeria Scarier Than We Think?

Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in its financial sector, with major investments being made in Fintech. This innovative approach to financial services utilizes specialized software and algorithms to provide companies, business owners, and consumers with a means to better manage their financial operations; therefore presenting a competitive stance against traditional banks. Fi

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Consumer confidence in Africa peaks during the festive season.

Davies Nyachieng'a

Jan 19
6 min

Consumer confidence in Africa peaks during the festive season.

Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th

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Consumer sentiment in Africa improves slightly at the start of Q4 2021

Team Insights

Dec 11, 2021
6 min

Consumer sentiment in Africa improves slightly at the start of Q4 2021

But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to last month, KASI’s global CCI advanced modestly by a single point in October maintaining the optimism observed in recent months. Despite this, there was a divergence in the index of current economic conditions and the index of future expectations with the former dropping by 3 points and the latter rising by 2 points. The household indices also

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Consumer confidence in Africa rises for 3 consecutive months

Team Insights

Nov 5, 2021
6 min

Consumer confidence in Africa rises for 3 consecutive months

Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a single point in September following positive moves in the current economic conditions and future expectations indices both of which increased by 2 points. With the exception of the household personal finance index which fell by 3 points and the discretionary spending index which did not change, all other household indices heightened this month w

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Team Insights

Oct 30, 2021
3 min

Challenges of Doing Business in Kenya

Kenya is the hub of East Africa driven by small and medium enterprises, also known as SMEs. SMEs play a huge role in many economies because they create jobs, contribute to GDP, aid industrial development, satisfy local demand, support large firms with innovative input, and so on. 80% of the employment in Kenya is fueled by SMEs where a new middle class is growing and stimulating demand for new goods and services. The economic growth in countries like Kenya has been supported

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