While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst the Covid-19 pandemic. Demand for flour dropped 6 points while demand for nuts/dried fruit rose 6 points in 2020. Retailers in the fresh food categories to expect a volatility in the demand whereas non-fresh food categories expected to see sustained demand in 2021. The food industry remained resilient amidst the Covid-19 pandemic The food sect

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19 pandemic Consumers in Morocco still love to wear fragrance For fragrance manufacturers, focus on functional attributes to drive sales Sales of fragrance in Morocco dropped with the COVID-19 pandemic The fragrance industry in Morocco was projected to be severely impacted by the effects of the COVID-19 pandemic. Consumers were forced to stay at

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can Thrive in Ghana. Ghanaians Prefer Nice Smelling, Quality Products According to a Kasi Insight survey on the most important considerations when shopping for body care or fragrances in Ghana, the most common reasons given by respondents were the fragrance and the quality of the products. 76% of respondents were most interested in the fragrance,