Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jun 4
1 min

Africa is rising or is it? Understanding the African marketplace.

Earlier this year in March we had the pleasure of participating in the "Think Global Conference" organized by the International Trade Council. "The Think Global Conference is an annual meeting for CEOs, C-Suite executives, and senior business leaders from FORTUNE 5000 companies, top, and emerging entrepreneurs, and important investors." Our presentation at the virtual conference was on Africa, the rising giant, what's hindering its climb, what it will take to make it happen,

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Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.

Team Insights

May 28
2 min

Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and Pubs Drove the Change in Alcohol Consumption. With the Most Recent Lockdown Lifted in Kenya, Alcohol Brands Should Focus on Pushing Their Beer Products. COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. A Kasi Insight survey of approximately 4,500 Kenyans on their alcohol consumption depicts a significant shift in alcohol

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Team Insights

May 26
1 min

A New Approach To Insights in Africa

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target consumers grow faster and are more profitable. Furthermore, those that conduct research more frequently (at least once per quarter) grow faster still. Unfortunately, market research in Africa is broken, it’s slow, expensive, unreliable, and inefficient. Research reports give you a false sense of speed but how can you trust the data used to produce

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What to Look for When Hiring a Market Research Firm

Team Insights

May 21
3 min

What to Look for When Hiring a Market Research Firm

Investing in market research can be the difference between success and failure, especially when you’re preparing to develop a fresh product, create a new advertising campaign, or search for new product/service opportunities. Finding the right market research firm for your business takes time and hard work. As a business, you also have to do your research on the market research firm that you decide to put your trust into and rely on. Whether you’re looking for a market researc

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Team Insights

Apr 28
3 min

Benefits of Research Companies

Image source (the PR Authority) April 28th, 12:00 PM-- Businesses need to rely on research in order to develop, design, and enhance their products, services, technologies, and/or processes. Investing in research and development allows your business to create new products, as well as make adjustments and enhancements to old ones. The research adds to your bottom line in various ways by connecting a company’s strategies and business plan to the relevant trends of the market. In

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Covid-19 Impact on Africa and China's Economy

Team Insights

Mar 4
1 min

Covid-19 Impact on Africa and China's Economy

August 2020-- In this paper, we focused on tracking COVID-19 impact with consumer sentiment data both in China and Africa and gauge the effectiveness of the monetary policy, stimulus, or other measures used by regulators through CCI. Then we considered the importance of consumer confidence to provide some vital signals for current and other potential investors. Key Takeaways A prolonged global slowdown, combined with continued lockdowns in Africa, could plunge the continent i

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COVID-19 and The Beauty Sector- Impact and Key Consumer Trends in China and Africa.

Team Insights

Feb 20
1 min

COVID-19 and The Beauty Sector- Impact and Key Consumer Trends in China and Africa.

August 2020 / 18.00 PM -- In this paper, we focused on tracking the COVID-19 impact on the Beauty industry and key consumer trends both in China and Africa, including differences and similarities of the trends. Then we explore the potential opportunities during the crisis in Africa’s retail industry. Key Takeaways Due to smart gadgets and disruptive technologies, Chinese beauty brands are adapting fast to shifting dynamics. Due to anti-China feeling spreading worldwide, Chi

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Africa needs to leap forward in funding vaccine technology, research

Team Insights

Feb 9
6 min

Africa needs to leap forward in funding vaccine technology, research

February 9, 2021 / 15.30 PM -- Between 70%-90% of pharmaceuticals used in Africa are still imported Less than 1% of vaccines used across Africa manufactured within the continent The COVID-19 pandemic exposed Africa’s inadequate capabilities and capacity to manufacture, supply essential drugs and personal protective equipment (PPE) needed to curb the disease. The crisis has exposed longstanding fragilities in Africa’s health systems, including gaps in healthcare personnel, i

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Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre

Fidelis Zvomuya

Jan 20
4 min

Africa COVID-19 cases top 3.3 million, first wave peak surpassed, SADC epicentre

January 20, 2021 / 15.00 PM -- As COVID-19 cumulative cases in Africa went beyond 3,3 million, the new variants have seen the prospects of a recovery tunnel getting darker. The true extent of the pandemic in many countries is not known as testing rates are low. Africa makes up about 3.3% of the global total of confirmed virus cases, but this is believed to be just a fraction of the actual cases on the continent of 1.3 billion people. The Africa Centers for Disease Control and

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Team Insights

Feb 4, 2020
8 min

One thousand questions and counting

"The aim of marketing is to know and understand the customer so well, the product or service sells itself." - Peter Drucker Last September, I met an old friend Andrew, the founder of Apps Africa. We hadn’t met in 3 years and it was great to see him. He was pleasantly surprised to hear KASI is still around kicking! Andrew and I met back in 2016 when I went to Bloomberg HQ in London to pitch what used to be called SOKO Insight, a new kind of data company for a continent known f

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Team Insights

Apr 15, 2019
1 min

Ghana's cedi slump felt by consumers

KASI CCI drops by 6 points Consumer confidence in current economic conditions 3 points lower than last month A dimmed outlook on the economy substantially lowers consumer confidence Negative movements of individual index scores were recorded for six of seven countries (Ivory Coast being the exception) leading to a major 6 point drop in the global consumer confidence index metric. Ghana has by far recorded the largest decline in CCI with a drop of 16 points and has reached a h

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KASI economist attends South Africa budget speech

Team Insights

Feb 28, 2019
5 min

KASI economist attends South Africa budget speech

The annual Nedbank and Old Mutual Competition The Nedbank and Old Mutual Budget Speech competition is a yearly event that was initiated in 1972 and has since challenged students across South Africa to engage with socio-economic topic and recommend ways in which these can be addressed. At the dawn of my post-graduate career (February 2018), I decided to take up the challenge and write the 2018 postgraduate essay whose topic was: “It is 2018 and a new ANC government is in place

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Consumer confidence declines ahead of elections in Nigeria

Team Insights

Feb 13, 2019
2 min

Consumer confidence declines ahead of elections in Nigeria

KASI CCI dropped slightly by 1 percent Short term outlook dampened by challenges with jobs and spending Long term outlook remains positive despite month over month decline In contrast to recent months, there were no drastic movements of individual index scores for all seven countries leading to a mild 1 percent drop to the global consumer confidence index metric. Kenya is the bright spot with an increase from +10 to +15, while the other 6 countries’ confidence figures decline

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Team Insights

Jan 18, 2019
2 min

Consumer confidence dropped in 2018

KASI CCI unchanged in December Current economic conditions improved, though still negative Future economic expectations down due to worsening personal finances The unchanged consumer confidence index level from November may be regarded encouraging in light of persistently falling index values from subsequent months. 2 out of the 7 countries recorded a rise in consumer confidence index, 3 out of 7 countries recorded an unchanged confidence while Ghana’s index significantly d

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Decline in consumer confidence persists in November

Team Insights

Dec 17, 2018
2 min

Decline in consumer confidence persists in November

KEY FINDINGS KASI CCI declined by 1 point in November Spending and job security prospects remotely change Continued anticipation of deteriorating personal finances drives down expectations It appears that the year will end at a low note given the continued fall in consumer confidence index experienced in this final quarter. The month of November saw another 1 point drop in the consumer confidence index with Ghana and Kenya recording the highest drops of -17 and -9 respective

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Post-election jitters & inflation continue to dampen confidence in October

Team Insights

Nov 15, 2018
2 min

Post-election jitters & inflation continue to dampen confidence in October

KEY FINDINGS KASI CCI declined by 2 points in October Inflation and shrinking purchasing power cloud short-term outlook Post-elections jitters in Cameroon & recent events in Tanzania drive down expectations Though a continuation in the upward trend of the global consumer confidence index score was more favorable, the month of October was generally characterized by a fall in consumer confidence index for the individual countries. Thus the global index recorded a 2 point declin

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Team Insights

Oct 26, 2018
3 min

How to find KASI CCI on Bloomberg

If you are an economist at the Africa development bank in Abidjan, an equity trader at UBA Capital markets in Lagos or an investment manager at Cytonn Investments in Nairobi, you are probably using a Bloomberg terminal. Bloomberg users pay at least $20,000 per year to access the terminal and associated data. The Bloomberg terminal is one of the industry's most widely used sources for real-time financial information from all over the world. The ability to access real-time mark

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Elections in Cameroon & inflationary policies in Kenya dampen confidence

Team Insights

Oct 21, 2018
2 min

Elections in Cameroon & inflationary policies in Kenya dampen confidence

KEY FINDINGS KASI CCI growth slows in September Spending and job security continues to dampen short-term outlook Elections in Cameroon & inflationary policies in Kenya drive down expectations Across the 7 countries, a +1 point increase was recorded for the month of September, leading to a score of +10. Out of the 5 countries that experienced positive growth in consumer confidence, Tanzania had the most significant growth of +12 points to a new level of +10, closely followed b

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Team Insights

Oct 15, 2018
4 min

Battle of the African bank websites

In digital Africa, where users are increasingly glued to connected devices, banks target consumers through multiple online channels, including websites and mobile apps. It’s no longer enough for African banks to roll out sites with designs and functionality that resemble each other. A unique bank website design has more chance to attract visitors and convert them, as Africans have lacked custom experiences and diversity. With the increased focus on digitization as a driver fo

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Team Insights

Oct 9, 2018
3 min

Consumer confidence rose in August

KEY FINDINGS KASI CCI rose 2 percent in August Spending and job security dampen outlook Low inflation drives positive expectations The month of August saw a +2 point increase in the consumer confidence index score from its July value of +7. Across the 7 countries that participated in the survey, 6 of these showed positive growth in consumer sentiment, with Tanzanian having the highest recording. This may not be surprising in light of the recent cuts in the discount rate made

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