Counterfeit alcohol sales remain a concern in Africa
Counterfeit alcohol is a significant problem in Africa, with a high prevalence in many countries A quarter of all alcohol consumed...
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Isha Raja
- Mar 3
- 3 min
Millennials to drive quick service/fast food brands adoption in the Tunisian market
Based on the survey results, it is clear that there is significant demand for quick service/fast food restaurants in Tunisia. Quick...
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Isha Raja
- Mar 3
- 4 min
Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer
Beer was the hardest hit alcoholic beverage category dropping by 2 points in Kasi retail demand index – from 0.06 to 0.04 between...
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Team Insights
- Feb 8
- 5 min
Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
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Isha Raja
- Jan 9
- 2 min
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
East Africans are concerned with the high cost of living. Amongst 1,471 respondents in Kenya, Tanzania and Ethiopia the Kasi Cost of...
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Isha Raja
- Jan 3
- 2 min
More insights to unlock the telco space in Africa
Africa’s telecom sector will be the fastest growing industry in the coming 5 years. There has been rapid development in the African...
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Kasi Insight
- Dec 14, 2022
- 4 min
Challenges of Doing Business in Egypt
Business in Egypt is on the rise, exponentially growing from only a couple thousand new businesses registering in 2008 to more than...
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Davies Nyachieng'a
- Dec 1, 2022
- 8 min
Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
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Isha Raja
- Dec 1, 2022
- 2 min
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Our findings demonstrate that while mayonnaise is not a commonly used or purchased condiment in Egypt, respondents are aware of...
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Isha Raja
- Nov 21, 2022
- 2 min
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Demand for personal care items in Ghana has risen between April 2021 and February 2022. Our Kasi Insight Retail Demand Index in Ghana –...
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Isha Raja
- Nov 16, 2022
- 3 min
Dwindling demand for personal care products in Nigeria
Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...
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Sandra Beldine Otieno
- Nov 15, 2022
- 3 min
Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...
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Davies Nyachieng'a
- Nov 10, 2022
- 8 min
Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
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Team Insights
- Nov 9, 2022
- 5 min
Black Friday and the Effects on Consumer Demands Globally
While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon...
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Sandra Beldine Otieno
- Nov 2, 2022
- 2 min
Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Financial institutions should pay keen attention to the wants of various consumer segments. The overall demand for financial products...
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Isha Raja
- Oct 28, 2022
- 2 min
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Consumer demand for cheese, chocolates & sweets dropped in Tanzania as inflation intensifies.
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Sandra Beldine Otieno
- Oct 26, 2022
- 4 min
Data and insights to redefine the marketing profession in Africa
A survey conducted by Kasi Insight highlighted a number of findings on the state of an African marketer.
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Isha Raja
- Oct 18, 2022
- 3 min
New Media Brands Are Capturing A Younger Audience In Uganda
Media brands need to identify their audience’s most trusted sources of information to capture their attention and promote goods & services.
30 views0 comments
Kasi Insight
- Oct 12, 2022
- 8 min
How to Live a Well-Balanced Life
Examine what worldwide drastic changes add up to when it comes to mental health, happiness, and what it means to live a well-balanced life.
38 views0 comments
Isha Raja
- Oct 11, 2022
- 2 min
Ethiopian Consumers Favour Global Carbonated Drink Brands
Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.
103 views0 comments
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