Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

2 days ago
3 min

Consumers in Namibia are increasingly picking water over soft drinks

With the demand for carbonated soft drinks in the country, there is a growing desire for sustainable and healthy products. According to MarketResearch.com, the carbonated soft drinks market in Namibia was equal to 30.00 million USD (calculated in retail prices) in 2015. The drinks market in Namibia is expected to reach 102.29 million USD (in retail prices) by 2025, thus increasing at a CAGR (Compound Annual Growth Rate) of 12.41% per annum for the period 2020-2025. Additional

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Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands

Isha Raja

5 days ago
4 min

Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands

With the current market conditions and travelers looking to fly again, an opportunity is presented when the right product is offered to the right segment. Ethiopians are concerned with rising prices When it comes to rising prices, Africa is not spared. In fact, prices have gone up in all retail categories from essentials to discretionary. It is not surprising that 95% of consumers in Ethiopia are concerned with the rising prices according to Kasi’s latest inflation tracker, w

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Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?

Isha Raja

Aug 1
4 min

Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?

Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank usage in Zambia has dropped in the past from 24% to 24% from 2015 to 2020, while digital financial service use took off from 14% to 59% of the total population. Banks have started shifting away from expensive branches and to mobile money operators, however, given the different client bases, and various needs this move has been inadequate. Whil

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Is financial freedom achievable to the newest faction of workers in Tanzania?

Sandra Beldine Otieno

Jul 28
3 min

Is financial freedom achievable to the newest faction of workers in Tanzania?

There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will help the newest faction of consumers to attain financial freedom. Regardless of the country’s inflation rising monthly, majority of Tanzanians want to achieve financial freedom. Financial freedom seems to be a big priority for consumers in Tanzania and it’s worth noting that it is not just about income but also about budgeting, saving, and inve

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Mozambican Millennials and Gen Z care more about cruelty free body care products

Isha Raja

Jul 25
4 min

Mozambican Millennials and Gen Z care more about cruelty free body care products

Entrepreneurs in Mozambique are taking advantage of this trend and hopping onto this great opportunity to achieve business success by determining the needs of the consumers. The body care industry in Mozambique is thriving with an estimated current market of $1.48 billion (Statista, 2022). The market is expected to grow annually by 5.26% from 2022 to 2026. For Mozambican’s, body care is essential and is an integral part of their daily routine. A Kasi Retail in Mozambique – Bo

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Ethiopian brands need to be creative and proactive to retain customers amidst inflation

Sandra Beldine Otieno

Jul 22
3 min

Ethiopian brands need to be creative and proactive to retain customers amidst inflation

Across age-groups, consumers are adjusting differently to minimize the effects of inflation. The rising inflation across the world has led to a decrease in consumer spending, especially around discretionary items. A recent article by Kasi Insight on inflation further revealed that discretionary spending in Africa experienced a 6% drop from January to May 2022. In Ethiopia, the situation is not different as the rising cost of living has forced consumers to cut back on expenses

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Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty

Sandra Beldine Otieno

Jul 19
3 min

Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty

Historically, the negative impact of elections on consumers is short lived – in 2017 consumer sentiment rebounded after 3 months. This is good news for brands especially as the election is so close to the start of the holiday season. Elections in Kenya bring a lot of uncertainty. This has been attributed to the numerous cases of election rigging, especially at the presidential level. The 2017 general election in Kenya was not different; two elections were held. The first elec

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Kasi Insight

Jul 18
2 min

Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa

KENYA, July 20th, 2022 / -- To win in the world’s fastest-growing market, decision makers need to have better visibility on the realities of Africa’s economies, markets, and communities through the lens of consumers. Brands have realized that growing in Africa required updated, aggregated, trended data, the days of outdated reports are over. Change is the only constant these days and leaders demand local insights at the speed of business in addition to real time and relevant

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Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.

Isha Raja

Jul 15
3 min

Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.

Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well as to ensure that their needs and preferences are met in their financial journeys. To date, Egypt has profiles of 16 banks including state-owned banks (e.g., National Bank of Egypt, Manque Misr and Banque du Caire), major private banks (e.g., Commercial International Bank and QNB Alahli) and international banks (e.g., HSBC and Credit Agricol

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For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

Sandra Beldine Otieno

Jul 11
3 min

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came with handling money physically. For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market The pandemic was a gamechanger for major brands across the world including those in the financial sector. The situation in Ghana was not so different as consumers were forced to use services like mobile money to decre

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Sandra Beldine Otieno

Jul 8
3 min

Is inflation the ‘new pandemic’?

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep a keen eye on such markets to come up with strategies that will help them remain relevant through this ‘pandemic’. No sooner had the world recovered from the pandemic than inflation took over. Covid-19 forced millions of people out of work with central banks and politicians striving to lift their respective economies out of a pandemic-induc

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The craft beer market is an exciting opportunity for local manufactures in Africa

Isha Raja

Jul 4
5 min

The craft beer market is an exciting opportunity for local manufactures in Africa

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we thought that we knew what the market wanted because we knew what we wanted, which was super hoppy easy IPAs”. The craft beer market is an exciting opportunity for local manufactures in Africa The craft beer market in Africa is taking off, with countries like Kenya and South Africa at the forefront of this exciting trend. Craft beer is descr

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Africans trust towards the G7 nations is low

Isha Raja

Jun 30
5 min

Africans trust towards the G7 nations is low

A survey of 7,506 Africans reveals that the US is seen as the most trusted partner amongst the G7 countries. The G7 (Group of Seven) is an organization of the world's seven largest "advanced" economies, which dominate in global trade and the international financial system. The G7 countries work together to help strengthen international and security policies, as well as conduct important discussions in regard to pressing global issues such as climate change and gender equality

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The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025

Isha Raja

Jun 27
3 min

The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025

For brands in this market, such insights will help in making informed decisions on product distribution, packaging and general preferences on taste and flavors. The carbonated soft drinks market in Ivory Coast was 23 million USD (retail prices) in 2015 and is expected to reach over 43 million USD by 2025. This would be an increase of 5.58% per annum for the period of 2020-2025. Carbonated soft drinks rank high amongst Ivorians who regularly enjoy non-alcoholic drinks in their

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Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Davies Nyachieng'a

Jun 24
8 min

Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

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THE CHALLENGES OF DOING BUSINESS IN NIGERIA

Kasi Insight

Jun 20
3 min

THE CHALLENGES OF DOING BUSINESS IN NIGERIA

Capital & credit, electricity or power supply issues, regulations & corruption. Explore the challenges of doing business in Nigeria.

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Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Davies Nyachieng'a

Jun 17
7 min

Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

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Brands in Africa should produce sustainable goods: 90% of African consumers are concerned

Sandra Beldine Otieno

Jun 13
3 min

Brands in Africa should produce sustainable goods: 90% of African consumers are concerned

Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.

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The carbonated soft drink market in Angola is expected to reach $9B by 2025

Isha Raja

Jun 6
3 min

The carbonated soft drink market in Angola is expected to reach $9B by 2025

While Angolans enjoy other non-alcoholic beverages, market research in Angola shows that Angolans drink carbonated soft drinks frequently

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Isha Raja

May 30
3 min

The Developing Tea Market in Tanzania

There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.

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