
PERFUMES & FRAGRANCES IN AFRICA
Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have little air time. In fact, scent is one of the powerful of the five senses, triggering all kinds of emotions, including finding true love or reliving fond memories. The perfume and fragrance industry is worth over $45 billion globally. In Africa, research estimates that the beauty market is worth $4.5 billion in South Africa, followed by Nigeria a