Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
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Davies Nyachieng'a
- Jun 17
- 7 min
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
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Davies Nyachieng'a
- Apr 28
- 7 min
After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
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Davies Nyachieng'a
- Mar 30
- 6 min
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
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Davies Nyachieng'a
- Mar 4
- 6 min
Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central banks will respond by raising interest rates. KASI’s global consumer confidence index (CCI) receded by 9 points in January after a positive performance in the last quarter of 2021. The decline in the CCI is associated with the deterioration in the index of current economic conditions and the index of future expectations both of which fell by 8 a
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Isha Raja
- Jan 27
- 3 min
Omicron poses double threat for brands
Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over, but coming into 2022, the pandemic continues to prevail with the Omicron variant still spreading rapidly through many African countries. Senegal in particular, has now seen another spike in daily case rates, with the highest being 584 cases on January 13th 2022, but is now slowly subsiding with 198 daily cases recorded on January 24th 2022. C
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Davies Nyachieng'a
- Jan 19
- 6 min
Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
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Team Insights
- Dec 11, 2021
- 6 min
Consumer sentiment in Africa improves slightly at the start of Q4 2021
But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to last month, KASI’s global CCI advanced modestly by a single point in October maintaining the optimism observed in recent months. Despite this, there was a divergence in the index of current economic conditions and the index of future expectations with the former dropping by 3 points and the latter rising by 2 points. The household indices also
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Team Insights
- Nov 5, 2021
- 6 min
Consumer confidence in Africa rises for 3 consecutive months
Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a single point in September following positive moves in the current economic conditions and future expectations indices both of which increased by 2 points. With the exception of the household personal finance index which fell by 3 points and the discretionary spending index which did not change, all other household indices heightened this month w
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Team Insights
- Oct 12, 2021
- 6 min
Consumer confidence in Africa reaches double digits for the first time since 2018.
(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows from a rise in the index of current economic conditions and the index of future expectations both of which increased by a single point. The indicators on the general city and country economic conditions maintained their positive momentum from last month by gaining an additional 1 and 3 point(s) respectively. Further, the personal finance, d
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Team Insights
- Aug 9, 2021
- 6 min
The first half of 2021 concludes with a positive swing in consumer sentiment
(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in consumer confidence is associated with increases in the index of current economic conditions and the index of future expectations both of which advanced by 4 and 5 points respectively. With the exception of the purchasing power index which remained unchanged for the month, all other indices tracking the economic and financial situation for hou
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Team Insights
- Jun 28, 2021
- 6 min
Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.
(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The inertia of the global CCI is attributed to the divergence in the movement of the index of future expectations and the index of current economic conditions where the former increased by 2 points while the latter fell by 5 points. Households reported an overall improvement in their purchasing power, incomes, and budgets for the month of May. De
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Team Insights
- Apr 15, 2019
- 1 min
Ghana's cedi slump felt by consumers
KASI CCI drops by 6 points Consumer confidence in current economic conditions 3 points lower than last month A dimmed outlook on the economy substantially lowers consumer confidence Negative movements of individual index scores were recorded for six of seven countries (Ivory Coast being the exception) leading to a major 6 point drop in the global consumer confidence index metric. Ghana has by far recorded the largest decline in CCI with a drop of 16 points and has reached a h
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Team Insights
- Feb 28, 2019
- 5 min
KASI economist attends South Africa budget speech
The annual Nedbank and Old Mutual Competition The Nedbank and Old Mutual Budget Speech competition is a yearly event that was initiated in 1972 and has since challenged students across South Africa to engage with socio-economic topic and recommend ways in which these can be addressed. At the dawn of my post-graduate career (February 2018), I decided to take up the challenge and write the 2018 postgraduate essay whose topic was: “It is 2018 and a new ANC government is in place
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Team Insights
- Feb 13, 2019
- 2 min
Consumer confidence declines ahead of elections in Nigeria
KASI CCI dropped slightly by 1 percent Short term outlook dampened by challenges with jobs and spending Long term outlook remains positive despite month over month decline In contrast to recent months, there were no drastic movements of individual index scores for all seven countries leading to a mild 1 percent drop to the global consumer confidence index metric. Kenya is the bright spot with an increase from +10 to +15, while the other 6 countries’ confidence figures decline
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Team Insights
- Jan 18, 2019
- 2 min
Consumer confidence dropped in 2018
KASI CCI unchanged in December Current economic conditions improved, though still negative Future economic expectations down due to worsening personal finances The unchanged consumer confidence index level from November may be regarded encouraging in light of persistently falling index values from subsequent months. 2 out of the 7 countries recorded a rise in consumer confidence index, 3 out of 7 countries recorded an unchanged confidence while Ghana’s index significantly d
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Team Insights
- Dec 17, 2018
- 2 min
Decline in consumer confidence persists in November
KEY FINDINGS KASI CCI declined by 1 point in November Spending and job security prospects remotely change Continued anticipation of deteriorating personal finances drives down expectations It appears that the year will end at a low note given the continued fall in consumer confidence index experienced in this final quarter. The month of November saw another 1 point drop in the consumer confidence index with Ghana and Kenya recording the highest drops of -17 and -9 respective
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Team Insights
- Nov 15, 2018
- 2 min
Post-election jitters & inflation continue to dampen confidence in October
KEY FINDINGS KASI CCI declined by 2 points in October Inflation and shrinking purchasing power cloud short-term outlook Post-elections jitters in Cameroon & recent events in Tanzania drive down expectations Though a continuation in the upward trend of the global consumer confidence index score was more favorable, the month of October was generally characterized by a fall in consumer confidence index for the individual countries. Thus the global index recorded a 2 point declin
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Team Insights
- Oct 26, 2018
- 3 min
How to find KASI CCI on Bloomberg
If you are an economist at the Africa development bank in Abidjan, an equity trader at UBA Capital markets in Lagos or an investment manager at Cytonn Investments in Nairobi, you are probably using a Bloomberg terminal. Bloomberg users pay at least $20,000 per year to access the terminal and associated data. The Bloomberg terminal is one of the industry's most widely used sources for real-time financial information from all over the world. The ability to access real-time mark
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Team Insights
- Oct 21, 2018
- 2 min
Elections in Cameroon & inflationary policies in Kenya dampen confidence
KEY FINDINGS KASI CCI growth slows in September Spending and job security continues to dampen short-term outlook Elections in Cameroon & inflationary policies in Kenya drive down expectations Across the 7 countries, a +1 point increase was recorded for the month of September, leading to a score of +10. Out of the 5 countries that experienced positive growth in consumer confidence, Tanzania had the most significant growth of +12 points to a new level of +10, closely followed b
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