With the demand for carbonated soft drinks in the country, there is a growing desire for sustainable and healthy products. According to MarketResearch.com, the carbonated soft drinks market in Namibia was equal to 30.00 million USD (calculated in retail prices) in 2015. The drinks market in Namibia is expected to reach 102.29 million USD (in retail prices) by 2025, thus increasing at a CAGR (Compound Annual Growth Rate) of 12.41% per annum for the period 2020-2025. Additional
Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank usage in Zambia has dropped in the past from 24% to 24% from 2015 to 2020, while digital financial service use took off from 14% to 59% of the total population. Banks have started shifting away from expensive branches and to mobile money operators, however, given the different client bases, and various needs this move has been inadequate. Whil
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will help the newest faction of consumers to attain financial freedom. Regardless of the country’s inflation rising monthly, majority of Tanzanians want to achieve financial freedom. Financial freedom seems to be a big priority for consumers in Tanzania and it’s worth noting that it is not just about income but also about budgeting, saving, and inve
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A consensus amongst 14 markets The new normal is here but how do retailers adjust to the changing consumer behavior Two years after the start of the pandemic, consumer confidence is rising in Africa. Last December, the index of consumer sentiment reached an all-time high and while the holiday festivity was a factor, the reality is that Africa is boun
Confidence from consumers in six major urban centers in Africa remained low again in October. The KASI Consumer Confidence index, the KIC Score rose slightly 2 points to +7 from +5 in September. The current economic conditions metric remained negative at -20 while the economic expectations metric remained positive at +17. The October readings of the KIC score range from -2 (Abidjan) to +22 (Douala). This is a somewhat a tighter range than the September readings, where the KIC
Confidence from consumers in six major urban centers in Africa dropped again in September. The KASI Consumer Perception index, the KIC Score dropped 5 points to +5 from +10 in August. The current economic conditions metric remained negative at -21 while the economic expectations metric remained positive at +16. The September readings of the KIC score range from -13 (Abidjan) to +20 (Douala). This is a somewhat a tighter range than the August readings, where the KIC ranged fro
KASI Insight, Africa's most innovative research and advisory firm, today announced the launch of its new website www.kasiinsight.com.
The new website reflects the evolution of the company and its services. In fact, KASI Insight is one of the first research companies in Africa to offer: A data collection capabilities via its consumer surveys service that perform better than the competition Deep market insights supported by 1.5 million data points and more than 500 insights