Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Market Research Opportunities in Africa

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

How COVID-19 is changing the retail landscape in Ethiopia

Although Covid-19 has presented businesses with a variety of problems, risks and fears; it has also represented them with new...

4 measures FMCG, Retailers rely on during the COVID-19 era

Around the world, common consumer characteristics have emerged in response to the pandemic. We have been tracking and analyzing these...

Is COVID-19 near a peak in Africa?

Despite the apparently low prevalence of cases in Africa, we have seen the rate of infection rising fast over the past couple of weeks in...

3 winning marketing strategies to help brands in the COVID-19 era

Despite the uncertainty, Africans report feelings of optimism that recovery is possible, and 80% feel reassured that life will resume