Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jul 11
3 min

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came with handling money physically. For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market The pandemic was a gamechanger for major brands across the world including those in the financial sector. The situation in Ghana was not so different as consumers were forced to use services like mobile money to decre

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Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Davies Nyachieng'a

Jun 24
8 min

Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

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Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Davies Nyachieng'a

Jun 17
7 min

Concerns on the Rising Cost of Living Lowers Consumer Confidence.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

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After a poor start to 2022, consumer sentiment finally rises in March

Davies Nyachieng'a

Apr 28
7 min

After a poor start to 2022, consumer sentiment finally rises in March

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

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Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict

Davies Nyachieng'a

Mar 30
6 min

Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict

The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of

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Inflation concerns cause consumer confidence to tumble at the start of 2022

Davies Nyachieng'a

Mar 4
6 min

Inflation concerns cause consumer confidence to tumble at the start of 2022

Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central banks will respond by raising interest rates. KASI’s global consumer confidence index (CCI) receded by 9 points in January after a positive performance in the last quarter of 2021. The decline in the CCI is associated with the deterioration in the index of current economic conditions and the index of future expectations both of which fell by 8 a

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Going into 2022, health and income are the main priorities for African consumers

Team Insights

Mar 4
2 min

Going into 2022, health and income are the main priorities for African consumers

Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects of the pandemic are still with us. As African consumers are adapting to the new normal, recovering from the initial shock of the virus has been given top priority. The pandemic saw a few lifestyle changes in Africans. There was a negative shift in consumer spending due to the uncertainties associated with it; consumers preferred durable goo

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Quality and price are key purchase decision drivers for consumers in Africa

Team Insights

Feb 18
3 min

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A consensus amongst 14 markets The new normal is here but how do retailers adjust to the changing consumer behavior Two years after the start of the pandemic, consumer confidence is rising in Africa. Last December, the index of consumer sentiment reached an all-time high and while the holiday festivity was a factor, the reality is that Africa is boun

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Energy Supply: Opportunities and Challenges for Ghana

Isha Raja

Dec 26, 2021
3 min

Energy Supply: Opportunities and Challenges for Ghana

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day. Electricity generation and access in Ghana has promoted economic growth for the country. The population of Ghana face challenges in the affordability and reliability of this energy source While the supply of this energy source is unreliable, Ghanaian's have found a means to work around these challenges and continue to start or grow their bus

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Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into

Team Insights

Sep 2, 2021
2 min

Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can Thrive in Ghana. Ghanaians Prefer Nice Smelling, Quality Products According to a Kasi Insight survey on the most important considerations when shopping for body care or fragrances in Ghana, the most common reasons given by respondents were the fragrance and the quality of the products. 76% of respondents were most interested in the fragrance,

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Team Insights

Aug 31, 2021
6 min

KASI’s global CCI flatlines in July

(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa did not change in July following last month’s growth in the global index. The lack of movement in consumer sentiment is due to the fact that the index of current economic conditions and the index of future expectations moved in opposite directions with the former declining by 3 points and the latter advancing by 1 point. Looking at the househo

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The first half of 2021 concludes with a positive swing in consumer sentiment

Team Insights

Aug 9, 2021
6 min

The first half of 2021 concludes with a positive swing in consumer sentiment

(Image source: Ventures Africa) August 9th, 2021- KASI’s global CCI rose by 4 points in June after stalling last month. This uptick in consumer confidence is associated with increases in the index of current economic conditions and the index of future expectations both of which advanced by 4 and 5 points respectively. With the exception of the purchasing power index which remained unchanged for the month, all other indices tracking the economic and financial situation for hou

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Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.

Team Insights

Jun 28, 2021
6 min

Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.

(Image source- Christensen Institute) June 28th, 2021- Consumer confidence in Africa was stationary in May after rising last month. The inertia of the global CCI is attributed to the divergence in the movement of the index of future expectations and the index of current economic conditions where the former increased by 2 points while the latter fell by 5 points. Households reported an overall improvement in their purchasing power, incomes, and budgets for the month of May. De

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Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics

Team Insights

Jun 12, 2021
3 min

Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics

June 10th, 2021- 18:00 PM Consumers appetite for new devices dropped in 2020 Global Chip Shortage Dampened Global Supply The new normal for cash strapped consumers in need of (essential) electronics Consumers appetite for new devices dropped in 2020 According to the Kasi Insight COVID-19 tracker, demand for electronics (PC, TV, etc.) in Ghana was heavily impacted by the pandemic. Only 10% of Ghanaians were looking to purchase new electronics in 2020 but the appetite was fluct

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Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables

Team Insights

Jun 8, 2021
3 min

Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables

June 8th, 2021 17:00 PM The COVID-19 pandemic has led to Ghanaians eating more vegetables and fewer fruits. Global supply chain issues during the pandemic made products harder to procure Inflation, low purchase power mean consumers will continue to eat fewer fruits. The COVID-19 Pandemic has Led to Ghanaians Eating more Vegetables and Fewer Fruits. According to the Kasi health and wellness index, a survey-based indicator tracking consumer habits related to their health and we

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Consumer confidence finally picks up after a disappointing 1st Quarter

Team Insights

Jun 1, 2021
5 min

Consumer confidence finally picks up after a disappointing 1st Quarter

May 31st, 2021- KASI’s global CCI finally moved up by 6 points after tumbling in the past two months. The improvement in CCI follows a heightening in both the index of current economic conditions and the index of future expectations which rose by 3 and 7 points respectively. The general country's economic conditions snapped back by 39 points after drastically declining to its lowest level ever last month. Job prospects, household income, and discretionary spending also increa

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Team Insights

May 26, 2021
1 min

A New Approach To Insights in Africa

When was the last time you or your business conducted market research? Companies that conduct systematic research on their target consumers grow faster and are more profitable. Furthermore, those that conduct research more frequently (at least once per quarter) grow faster still. Unfortunately, market research in Africa is broken, it’s slow, expensive, unreliable, and inefficient. Research reports give you a false sense of speed but how can you trust the data used to produce

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Kasi Insight Consumer Confidence Index is now on Statista

Team Insights

May 25, 2021
2 min

Kasi Insight Consumer Confidence Index is now on Statista

Toronto, Canada, May 25, 2021 – Kasi Insight, Africa’s leading provider of data, measures, and insights, today announced a partnership with the data powerhouse Statista that will allow users access to KASI Consumer Confidence Index (KASI CCI). This offers an additional way for finance, marketing, and strategy professionals to discover Kasi Insight data. Kasi Insight has been collecting, analyzing, and normalizing consumer data since 2016 via consumer surveys done every month

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What to Look for When Hiring a Market Research Firm

Team Insights

May 21, 2021
3 min

What to Look for When Hiring a Market Research Firm

There are many qualities that a market research firm, like us, should have in order to be a successful market research company!

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Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook

Team Insights

Apr 29, 2021
5 min

Consumer confidence stumbles in March amid growing fears on the macroeconomic outlook

April 28, 2021, 18:00 PM-- KASI’s global CCI slipped once again this month by 4 points following a deterioration of the index of future expectations which fell by 7 points while the index of current economic conditions improved by 2 points. The general economic conditions in the country index experienced a drastic decline of 38 points attaining the lowest level recorded for the index since its inception. Meanwhile, the purchasing power, job prospects, and discretionary spendi

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