Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Consumer confidence in Kenya lacking direction ahead of August election

Jun 20, 2017
3 min

Consumer confidence in Kenya lacking direction ahead of August election

Nairobi, Kenya - Africa's first monthly consumer confidence index (KIC Score) rose slightly in May to reach +12. At this level, it means that the number of consumers who are optimistic is slightly superior that those who are pessimistic (a score of zero implies equal numbers in both camps). With a maximum of 100 and a minimum of -100, the current KIC level indicates that economic confidence continues to be barely positive in the urban centers polled. The sub-index for current

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Consumers in Ghana are driving consumer confidence up in April

Team Insights

May 22, 2017
3 min

Consumers in Ghana are driving consumer confidence up in April

Africa's first monthly consumer confidence index (KIC Score) rose slightly in April to reach +10. At this level, it means that the number of consumers who are optimistic is slightly superior that those who are pessimistic (a score of zero implies equal numbers in both camps). With a maximum of 100 and a minimum of -100, the current KIC level indicates that economic confidence continues to be barely positive in the urban centers polled. The sub-index for current economic condi

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Ghana is driving consumer confidence up in March

Team Insights

May 2, 2017
3 min

Ghana is driving consumer confidence up in March

Africa's first monthly consumer confidence index (KIC Score) rose slightly in March to reach 8. At this level, it means that the number of consumers who are optimistic is almost exactly countered by those are pessimistic ( a score of zero implies equal numbers in both camps). With a maximum of 100 and a minimum of -100, the current KIC level indicates that economic confidence is barely positive in the urban centers polled. The sub-index for current economic condition metric r

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Consumer's confidence fell slightly in February

Team Insights

Mar 12, 2017
3 min

Consumer's confidence fell slightly in February

Is Ivory Coast growth flowing to the real economy? The Global KIC Score fell yet again in February, this time by 2 points to reach 7. At this level, it means that the number of consumers who are optimistic is almost exactly countered by those are pessimistic ( a score of zero implies equal numbers in both camps). With a maximum of 100 and a minimum of -100, the current KIC level indicates that economic confidence is barely positive in the cities polled. The sub-index for curr

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Dr. Jasper Grosskurth is joining KASI advisory board

Team Insights

Mar 1, 2017
2 min

Dr. Jasper Grosskurth is joining KASI advisory board

We are excited to welcome Dr. Jasper Grosskurth to our advisory board. Jasper is specialized in African markets and market research. He is Managing Director at Research Solutions Africa Ltd in Nairobi. The company conducts primary market and social research in 20 African countries for a wide range of commercial and non-commercial clients. Jasper is on the advisory board of VC4Africa.biz and intensively coaches Kenyan startups on how understanding their clients and markets at

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Dr. Edwin Weinstein is joining KASI advisory board

Team Insights

Feb 22, 2017
1 min

Dr. Edwin Weinstein is joining KASI advisory board

We are excited to welcome Dr. Edwin Weinstein to our advisory board. Ed is the founder and CEO of The Brondesbury Group, a Toronto-based research and consulting firm that bridges the gap between market research firms and high-level strategy consultancies. Over the past 30 years, Ed has developed and run more than 600 studies in financial services for both private and public sector clients. Ed holds a PhD in Measurement & Evaluation (Applied Statistics) and is also a licensed

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Meet our 2016 Data Driven Leaders of Africa (February)

Team Insights

Feb 11, 2017
2 min

Meet our 2016 Data Driven Leaders of Africa (February)

In 2016, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From the local entrepreneur in Ghana to the diaspora entrepreneurs in US or UK, we saw first-hand how challenging it is to realize business opportunities on the continent. Some of challenges include lack of market understanding, lack of financing support, lack of coaching and the lack of role model. While we are excited about the number of Africa

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Consumer's confidence is rising in South Africa ahead of Zuma speech

Team Insights

Feb 9, 2017
3 min

Consumer's confidence is rising in South Africa ahead of Zuma speech

Is South Africa turning the corner in 2017? The year 2016 was a difficult year for South Africa. The end of the commodity boom had a negative impact on emerging markets and especially commodity exporters. South Africa grew by only 0.3% in 2016, the lowest since the 2009 recession. From a macro perspective, the relative appreciation of commodity prices going into 2017 may help economies like South Africa turn the corner. The World Bank is forecasting lower inflation this year

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Meet our 2016 Data Driven Leaders of Africa

Team Insights

Jan 9, 2017
2 min

Meet our 2016 Data Driven Leaders of Africa

Last year, we had the privilege to work with amazing people and organizations looking to build, grow and expand businesses in Africa. From the local entrepreneur in Ghana to the diaspora entrepreneurs in US or UK, we saw first-hand how challenging it is to realize business opportunities on the continent. Some of challenges include lack of market understanding, lack of financing support, lack of coaching and the lack of role model. While we are excited about the number of Afri

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Market Research Predictions for Africa in 2017

Team Insights

Dec 31, 2016
4 min

Market Research Predictions for Africa in 2017

At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed it was another busy year in Africa as a whole and in the field of market research in particular. Marketers continue to be challenged by the lack of reliable local market data; market research methodologies using mobile though increasingly popular, are showing their limits. There is a growing sense that most data collection technologies are pushed rather than built a

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Sharp rise in consumer's confidence after the elections in Ghana

Team Insights

Dec 27, 2016
2 min

Sharp rise in consumer's confidence after the elections in Ghana

Consumer confidence in Ghana at an all-time high going into 2017 After a year that saw the economic conditions in Ghana worsened, people headed to the polls on December 7th to elect a new president. The success of the elections and the victory of the opposition party marked another milestone for Ghana vibrant democracy. It is not a surprise that the KIC score, KASI consumer confidence score that tracks consumer expectations and trends in the biggest urban centers in Africa ro

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Consumers' confidence in Africa rises ahead of holiday season

Team Insights

Dec 6, 2016
3 min

Consumers' confidence in Africa rises ahead of holiday season

Confidence from consumers in six major urban centers in Africa on the rise ahead of the holiday season. The KASI Consumer Confidence index, the KIC Score rose slightly 1 point to +8 from +7 in October. The current economic conditions metric rose up 5 points to -15 while the economic expectations metric remained flat at +17. The increase was across the board, in fact, the November readings in the KIC score range from +3 (Abidjan) to +15 (Douala). This is a somewhat a tighter r

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