A better way to reach the African consumers

Picture2

Africa is bound to be next growth destination with a growing middle class and a consumer market estimated to reach $1.2 trillion by 2020. For companies looking to sell products and services in Africa, it is critical to connect with the Africa consumer to understand its habit, taste …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Yannick Lefang, Eng.

Africa’s Data Dilemma: Waiting for the Porsche While Refusing the Bicycle

Sandra Beldine Otieno, MSc

AGOA’s uncertain extension is a warning for Africa’s industrial future

Sandra Beldine Otieno, MSc

Walmart enters South Africa with a promise to reset everyday value

Subscribe to our free newsletter