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Today, we are very excited to share with you what we've seen for 2.5 years now.

Getting real time data from consumers across Africa and learning about their unique needs and aspirations.

We have not shown this because for us, it's not about technology. It's about people.

With over 2.5 million data points on Africans, we are now comfortable telling their stories and aspirations. We are about to redefine a lot of what the world knows about Africa and Africans. From what we believe the middle class is to how we believe entrepreneurs can create profitable businesses while sharing prosperity with the most in Africa.

If you have a business or work for a business, consumer and market data is at the heart of any business. Africans are rising.. Are you winning in Africa?

KASI Insight solves problems that present challenges for most firms doing business in Africa – lack of fresh local market data, slow project turnarounds, and a need for contextual insight and innovative research methods.

Last year, our projects included:

  • Conducting the first-ever survey on millennials and climate change in Africa. 19 countries, 1200 respondents, 2 weeks.

  • Helping a diaspora entrepreneur save $15,000 by providing data and insights on a cheaper way to launch his product in Tanzania

  • Providing relevant and timely data and insights for the Africa Tech Summit in London (UK)

  • Launching the first-ever monthly consumer confidence index in Africa.

We became an award winning research company by taking home the 2016 Best research paper award at the Marketing and Social Research Association annual conference in Nairobi.

We also came among the top 5 finalists of the Apps Africa Awards.

If you are part of a company, agency, consulting firm that is looking to rise with Africa, discover our 2017 story deck to learn how we can help.

We would love to hear from you as well and hope to meet you this year.


About KASI Insight

KASI Insight is Africa's most innovative research and advisory firm. We solve problems that present challenges for most firms doing business in Africa - lack of fresh local market data and the need for contextual insight and innovative research methods. We provide market research, actionable insights and data driven advice from over 10 countries in Africa.

For more information or subscribe to our newsletter, visit www.kasiinsight.com

Follow KASI Insight on Twitter and LinkedIn.

#esomar #market #consumer #africa #data

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