KASI Consumer Confidence Index is turning one!
Africa's first monthly consumer confidence index is turning one and more than ever, consumer confidence is fundamental to your business in Africa.
The KIC SCORE is an indicator designed to measure the African consumer confidence, which is defined as the degree of optimism on the state of the economy that consumers are expressing through their activities of savings and spending.
Whether you are starting a business in Africa, running a business in Africa or looking to invest in the African markets, getting a pulse on consumer confidence will put you ahead of the competition and on top of your game.
The KASI Insight Consumer Confidence Score (KIC SCORE) is a composite index compiled from a seven-questions survey that runs monthly via our consumer polls in the countries covered. The data output is based on fresh, randomly selected representative sample of city dwellers aged 18-64.
Released the first week of every month, the KASI Insight Consumer Confidence Index (KIC Score) provides a focused view on consumer perceptions in seven African urban centers (Ghana, Nigeria, Kenya, South Africa, Cameroon, Ivory Coast, Tanzania) where most spending in the continent is concentrated. The survey provides a simple measure of consumers’ optimism about their economic prospects in the near term and attitude towards making major purchasing decisions.
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Track monthly trend of consumer confidence
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Get sub-category and demographic breakdown
Track multiple countries each month
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