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The FiT Score, Africa's urban health and wellness index is available in Kenya

Updated: Sep 13

Accra, Ghana - KASI insight, an award-winning research and advisory firm that provides reliable data and actionable insights from Africa, today announced the launch of the FiT Score (Nigeria), Africa's first health and wellness index. According to the World Health Organization, noncommunicable diseases (NCDs) will kill more than 40 million people per year by 2020 with an increasing proportion of the deaths in Africa. NCDs are the result of a combination of genetic, physiological, environmental and behavioral factors. The main types of NCDs are cardiovascular diseases, cancers, chronic respiratory disease, and diabetes. Modifiable lifestyle behaviours, such as tobacco use, physical inactivity, unhealthy diet and the harmful use of alcohol, all increase the risk of NCDs.

“With the rise of middle class and increased urbanization, Africa will face new health challenges especially around noncommunicable diseases (NCDs) such as cancer, diabetes, chronic respiratory diseases and high blood pressure. The WHO estimated that 4 million people will die from NCDs related diseases in Africa by 2020. The FiT score provides data and intelligence regarding lifestyle behaviors and the prevalence of risk factors for NCDs.” said Rhonda Boateng, Health researcher and lead health advisory group at KASI Insight.

"The report undoubtedly shows the rise in NCDs and there is no better time to turn the tide in Africa. The time is now!" said Rosemary Ndinda Moseti, Health System Strengthening & Research Consultant ( Kenya)

Prepared and released every semester, the FiT Score covers each country's results. Detailed country analysis and data will be available upon request.


Amongst the 7 (Nigeria, South Africa, Ghana, Ivory Coast, Kenya, Tanzania and Cameroon) countries, Ghana ranks first with a score of 64 and Cameroon ranks last with a score of 46.

  • On rating their health, 25 percent of respondents rank their health as excellent and 2 percent of respondents expect their health to get much worse.

  • On unhealthy habits, 11 percent of respondents smoke at least one cigarette per day. 37 percent of respondents consume alcoholic drinks (mostly one drink per month).4 percent of respondents consume between 6 to 9 alcoholic drinks per occasion.

  • On healthy habits, 4 percent of respondents get the recommended fruit servings per day (more than 4 servings). 7 percent of the respondents take the recommended vegetable servings per day (more than 4 servings). 33 percent of respondents exercise moderately at least 4 days per week.

  • On medical care, 68 percent of respondents had a doctor visit over the past 6 months.Doctors recommended tests to 54 percent of respondents and the top 3 tests were Blood, Blood Pressure and Diabetes.

As a leading provider of consumer insights and related data products for emerging markets especially Africa, KASI Insight is dedicated to the ongoing development of insights into the health of Africans, and how the right lifestyle choices can prevent or reduce the severity and the impact of illness and disease. The FiT score provides supplementary evidence to help inform public health policy.

The first KASI Health Wellness index is based on findings of a KASI Insight survey conducted between February 17th and 27th, 2017. A sample of 3,500 urban dwellers in Africa from 18 to 65 years of age. After data cleaning and validation, the final sample was 3,369.



About KASI Insights Health Advisory

The health advisory group provides research, insights and consulting in the healthcare and wellness sectors in Africa. The initial focus of the advisory team is noncommunicable diseases (NCDs). For more information, go to

Contact our team today to explore how our consumer intelligence can empower your decision-making process. Win with confidence with Kasi insights

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