Africans find the travel ban by several European and American countries unfair

But they are not looking for their governments to reciprocate

  • Omicron is here and cases are rising in Africa too

  • Awareness about the new variant is high across countries

  • Africans are still welcoming despite the ban from Europe, US, and Asia

Omicron is here and cases are rising in Africa too

COVID-19 is showing no sign of fading, its latest variant first reported in South Africa on November 24, 2021, is spreading faster globally. On 26 November 2021, the WHO designated it as a variant of concern and named it "Omicron", the fifteenth letter in the Greek alphabet.

According to the WHO, the Omicron variant likely will spread more easily than the original SARS-CoV-2 virus and how easily Omicron spreads compared to Delta remains unknown. CDC expects that anyone with Omicron infection can spread the virus to others, even if they are vaccinated or don’t have symptoms. More data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. Africa has reported so far over 10 million infections and over 233 thousand deaths but continues to be the continent least impacted by the pandemic. Globally, there have been over 300 million infections and close to 6 million deaths. Africa represents 3% of global infections and 4% of global deaths. Morocco is recording the largest number of new infections since August. (

According to the Kasi COVID-19 tracker, the Omicron variant is also a cause of concern for Africans. Our December readings from 5,483 interviews in 12 countries reveal that awareness is high amongst the population.

67% of Africans have heard of the new variant Omicron

  • Awareness is the highest in Kenya (83.55%) and lowest in Congo (41.6%)

  • Awareness is slightly higher amongst women (69%) compared to men (66%)

  • Awareness is lower for Gen Z and Older population (53%) and higher amongst

38% of Africans think the decision to ban several African countries was unfair

  • In Nigeria, 70% of respondents think the decision was unfair compared to only 7.44% of respondents in Tanzania.

  • In South Africa where the variant was first reported, 56% of respondents think the decision was unfair

  • Interestingly, 42% of respondents in Cameroon say they don’t care

34% of Africans say wearing a mask in public places should be implemented

  • 33% agree with limiting the number of people allowed at a gathering

  • 31% are in favor of compulsory COVID-19 testing for people coming into the country

  • While only 17% are in favor of closing bordering to people coming from overseas (Europe, America, Asia).

Access to data on the impact of COVID-19 on consumer behavior, habits, and purchase decision drivers is becoming critical for business leaders in Africa and globally. Kasi Insight can provide you with such data and insights, which you will need to understand the purchase decision drivers in the context of the new normal.

Contact us to see how we can help your business today.

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