COVID-19 hits Africa - Tracking the impact on consumers and businesses

Updated: Jun 30, 2020

Within just three months of the first case, the coronavirus (COVID-19) pandemic has become the largest health, social, and economic threat that the world has faced in the 21st century.

The COVID-19 virus outbreak poses a major threat to the global economy and public health systems worldwide, and as such, the World Health Organization has recently declared it a global pandemic. Its impact was seen through the turbulent stock market where over $6Tn was reportedly lost from global stock markets since the start of the outbreak. Multiple industries across the globe from travel, hospitality, supply chain, entertainment, and consumer goods are seeing a material slowdown in activities.

Despite the relatively low incidence of confirmed cases in Africa, (633 cases compared to 220,000 cases globally as of 19 March 2020), Consumer confidence is down amid coronavirus concerns.

In light of this, KASI Insights has launched its COVID-19 survey, to track African consumer attitudes and behaviors as the coronavirus outbreak evolves. We will regularly conduct over 3,200 interviews across seven key African countries, namely, South Africa, Nigeria, Ghana, Tanzania, Kenya, Ivory Coast, and Cameroon.

Findings from the survey will be published in a free monthly report, the KASI COVID-19 Pulse Report which will track how the coronavirus disease is impacting consumers in Africa, What changes they are making to their lives, and How it will impact brands and businesses. These findings will provide pointers for businesses to assist them to navigate shifts in consumer behavior and to develop effective strategies.

The world will never be the same again, businesses around the globe are grappling with operating in a new reality of shutdowns and social distancing, and businesses in Africa are not exempt. During this time of turmoil, the lack of reliable data and insights can make or break companies as decisions will need to be made quickly and frequently.

Get your free copy of the COVID-19 Pulse Report NOW! Be informed and capitalize on the opportunities for African businesses emerging from this crisis.

Visit to learn how KASI is helping companies adjust to the fast-changing needs of consumers in Africa with our COVID-19 Pulse

Feel free to contact us on if you would like to include your specific burning questions on how COVID-19 is impacting consumers and other related questions in the KASI COVID-19 survey.

#coronavirusafrica #coronavirusblackpeople #covid19 #Kenya #Cameroon #Nigeria #Ghana #IvoryCoast #Tanzania #SouthAfrica

Want to see more?

Please get in touch with us if you want to explore consumer trends from each country. Request a demo.

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