How to do Market Research


Your product or service is solely based on what consumers think, feel, and even react about it, and that’s why consumers hold a lot of power. Individuals will likely ask around and research a product or service before they buy, and they can quickly learn whether or not you’re a reliable business that they want to contribute to.


Has your market strategy adapted to the consumers’ way of researching, browsing, and ultimately, buying? In order to accomplish that, you first have to understand who your specific buyers are, what your target market is like, and what influences their

purchase behaviors.


Hello, market research.


Kasi Insight is a professional, data intelligence platform that gives market research the speed, agility, and performance needed to uncover growth opportunities around your competition.


Staying one step ahead of the competitors is what we do best, at Kasi Insight.


Why is Market Research Conducted?


Before we can dive into this topic, let’s cover what is Market Research and why do we do Market Research?


Market research is the process of discovering how successful your product or service would be among your consumers, through a process of research and information gathering.


This helps to understand your consumers’ problems, frustrations and solutions in order to craft your product or service to their full desire and satisfaction.


Benefits of Market Research


Market research impacts your bottom line by helping your business understand:


● What influences purchase decisions and conversions among your target audience?

● What kind of consumers are in your target market?

● What challenges your target market is facing?

● What products/services are trending and popular in your industry?

● Where/how your current customers do their research on products/services?


In the end, this helps businesses understand the needs, wants, and challenges that consumers are facing, and how you can alter and design your product/service to help.


Conducting your market research with Kasi Insight is efficient, affordable and

gives your business a competitive edge in the industry.


4 Common Types of Market Research


There are lots of market research practices to give your business the insight that you need and want:


Surveys: Popular


We’ve all heard of surveys and probably even participated in them, whether it was educational, professional, or random.