Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends and dynamics of the Kenyan consumer through the research and publication of reports and briefs. To inaugurate the partnership, Kasi Insight and Kenya Business Guide have released their first brief on the impact of COVID-19 on the Kenyan consumer.
The virus is reshaping consumption in real-time, rapidly accelerating long-term underlying trends in the space of months. People are living differently, buying differently, and in many ways, thinking differently. Supply chains have been tested and some retailers are closing doors. Reduced incomes, as well as the uncertainty of the future, have led to consumers looking at products and brands through a new lens.
The COVID-9 and the Kenyan Consumer Brief seek to uncover how Covid-19 has affected the risk perception, confidence, and lifestyles of 5,434 Kenyans throughout the year 2020.
Highlighting the impact of COVID-19 on the behavior, purchasing practices, and preference of Kenyan consumers. In addition, we examine the shifts in consumer expenditure allocations as well as changes in shopping habits among consumers emanating from the pandemic. As this crisis continues to evolve, by exploring the changes that are happening now, we can consider what consumer goods businesses should do today to prepare for what’s next.
Kenya Business Guide is a think-tank that seeks to support the business & investment environment in Kenya through the provision of value-added information. https://kenyabusinessguide.org
The entire brief can be downloaded here.
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