Kasi Insight and Kenya Business Guide publish brief on COVID-19 and the Kenyan Consumer



Toronto, 19th February 2021. Kasi Insight and the Kenya Business Guide have engaged in a new partnership to explore the changing trends and dynamics of the Kenyan consumer through the research and publication of reports and briefs. To inaugurate the partnership, Kasi Insight and Kenya Business Guide have released their first brief on the impact of COVID-19 on the Kenyan consumer.


The virus is reshaping consumption in real-time, rapidly accelerating long-term underlying trends in the space of months. People are living differently, buying differently, and in many ways, thinking differently. Supply chains have been tested and some retailers are closing doors. Reduced incomes, as well as the uncertainty of the future, have led to consumers looking at products and brands through a new lens.


The COVID-9 and the Kenyan Consumer Brief seek to uncover how Covid-19 has affected the risk perception, confidence, and lifestyles of 5,434 Kenyans throughout the year 2020.

Highlighting the impact of COVID-19 on the behavior, purchasing practices, and preference of Kenyan consumers. In addition, we examine the shifts in consumer expenditure allocations as well as changes in shopping habits among consumers emanating from the pandemic. As this crisis continues to evolve, by exploring the changes that are happening now, we can consider what consumer goods businesses should do today to prepare for what’s next.


Kenya Business Guide is a think-tank that seeks to support the business & investment environment in Kenya through the provision of value-added information. https://kenyabusinessguide.org


The entire brief can be downloaded here.



Kasi Insight is a leading provider of African research, data, and insights. We speak to thousands of African consumers each month turning survey-based data into actionable insights. Through our self-serve data platform, our clients can leverage consumer insights, identify early signs of market shifts, and unlock market-creating opportunities. Get in touch with us to garner the most pertinent insights to help your business thrive in Kenya and Africa. For more information, contact info@kasiinsight.com or visit our website https://www.kasiinsight.com


For questions, inquiries, survey, and quotation requests please contact Asnath Ndosi, at asnath@kasiinsight.com, or visit our website https://www.kasiinsight.com


#Kenya #Consumertrends #Kasiinsight #Covid19 #KenyanBusinessGuide


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