Updated: Oct 2, 2019
Nairobi, Sept 23, 2019 - The newly redesigned website provides insight into KASI Insight’s value proposition – providing an in-depth understanding of the African consumer
This week, KASI Insight unveiled its newly revamped website at https://www.kasiinsight.com. The redesigned site features a streamlined modern design and offers quick access to the information most relevant to visitors. It also provides an easier way to navigate to the company’s offerings across its Insights, Indicators, and Advisory divisions.
"We’ve realized over the years that to provide the insights and strategic advice our clients need to lead in Africa, we needed to solve several problems: reliable data supply, data transformation and insights" says Yannick Lefang, Founder & CEO at KASI Insight — the new site design clearly illustrates how the company is solving each of these challenges for its clients.
KASI Insight is a “one-stop-shop” for data, indicators, and insights to provide deeper insight into the socio-economic realities of the fast-changing African consumer. It utilizes data-led insights to inform client strategies and decision making and drive business performance.
The company’s data products include KASI CCI, Africa’s first monthly consumer confidence index launched in 2016 and covering Nigeria, Ivory Coast, South Africa, Kenya, Ghana, and Cameroon. The index is currently available on some of the world largest data platforms (Bloomberg terminal, Eikon from Refinitiv).
“Ultimately, our innovative research approach unlocks the value of survey data and bridges the gap between data and actionable insights in markets where reliable and credible data was limited” cites Patience Muyambo, Director of Research for KASI Insight.
KASI Insight’s new website and blog will be updated regularly to keep visitors up to date with company news, updates on the African consumer and client success stories. The website will provide information on several data products that will be released before year-end.
The company will also soon be launching an easy-to-use online data portal where users will get instant insights from hundreds of thousands of ordinary people surveyed across Africa. This repository of data spans across key business sectors including – Banking, CPG/FMCG, Retail, Telecoms, Healthcare, Technology, Media, and Travel and Leisure.
Visitors are encouraged to explore the website and sign up for KASI Insight's informative newsletter at https://www.kasiinsight.com/.
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Media Relations, KASI