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Putting Customers First Is The Key to Success for Online Retailers in Algeria

A survey of urban dwellers in Algeria post the 2022 holiday season by Kasi Insight found that online shopping is becoming the norm, with 96% having made an online purchase. About 32% of the respondents made purchases in the past month, and 50% did so in the past three months, indicating sustained interest in digital retail experiences beyond the holidays.

Among the e-commerce platforms, Jumia emerges as the most popular choice, with an impressive 35% of participants reporting it as their most frequently used platform. Following closely behind, both Alibaba and Ouedkniss share a distant second place, each capturing 12% of respondents who reported frequent usage of these platforms. Amazon, a global e-commerce giant, also holds a significant user base, with 9% of respondents indicating regular usage. On the other hand, Alipearl, Bid or Buy, and cater to more specific audiences, with relatively lower usage rates of 4%, 3%, and 2% respectively. It's worth noting that gender did not play a significant role in platform preference, as there were no discernible differences in usage patterns between male and female participants.

Algerian online shoppers are most concerned about the return policy, delivery speed, and item quality.

In the realm of online shopping, customers carefully consider various factors before making their purchase decisions. Across all respondents, regardless of gender, the return policy emerges as the topmost consideration. Fast delivery holds the second spot in importance for both the overall respondents and female participants, while ranking third for males. Item quality takes the third position overall, but interestingly, it holds a higher ranking among male respondents (second) compared to female respondents (fifth). Additionally, pricing and payment options are equally significant and tied for the fourth spot among all participants. After-sale service ranks sixth in overall importance, with a slightly higher consideration among female respondents (sixth spot) than male respondents (seventh spot). The variety of products offered by online stores takes the seventh position in importance, followed by the convenience of online shopping, which ranks eighth.

Credit cards are the most preferred payment method.

Credit cards stand out as the topmost preferred payment method, capturing 25% of the respondents' choices, closely followed by mobile money at 21%. Gender-based variations in payment preferences are evident from the data. Among female respondents, mobile money takes the lead with a significant 27% preference for this payment method. Additionally, 23% of females favor debit cards, while in comparison, 15% of males opt for mobile money, and 16% choose debit cards.

Conversely, male respondents demonstrate a stronger inclination towards credit cards, with 26% selecting this mode of payment, and PayPal also holds a notable position with 20% preference among males. In comparison, 23% of females opt for credit cards, while 13% prefer using PayPal.

Online retailers in Algeria are poised to succeed in the growing e-commerce market.

Online retailers in Algeria have an opportunity to succeed by emphasizing their presence on popular platforms like Jumia, while maintaining a diverse online presence across other platforms, will attract a broader customer base. By prioritizing customer-centric policies, such as transparent return processes and efficient delivery services, retailers can enhance customer confidence and satisfaction. Offering diverse payment options, emphasizing product quality, and optimizing the online shopping experience will further elevate customer engagement and loyalty. Leveraging customer feedback and adapting marketing strategies to cater to both genders will ensure continuous success in Algeria's competitive e-commerce landscape.

To stay ahead in the rapidly evolving e-commerce market of Algeria, online retailers should adopt inclusive marketing campaigns that appeal to a diverse customer base. By employing gender-neutral messaging and steering clear of stereotypes, retailers can effectively resonate with both male and female audiences. Understanding seasonal trends and tailoring marketing efforts accordingly will maximize sales during peak periods and ensure a competitive edge.

Schedule a call with us/ Contact our team today to explore how our consumer intelligence can empower your decision-making process. Win with confidence with Kasi insights.

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