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What the h*&#?

Updated: Sep 13

December is one of the busiest times of the year for marketers. It's the holiday season! Holiday sales represent between 20 to 30% of businesses' annual revenue. Unfortunately, our data is showing a worrying trend: consumer confidence and purchasing power in Africa have been declining since 2018. What does this mean for marketers in Africa?

The Consumer Wallet Is Shrinking In Africa

What does that mean for marketers?

We are excited to launch our first KASI Holiday Shopping Report 2019 on December 16th. This ebook provides the latest consumer trends when it comes to holiday shopping in the biggest markets in Africa: Ghana, Kenya, Ivory Coast, Tanzania, South Africa, Cameroon, and Nigeria. It answers your burning question: “How can a marketer like me boost sales halfway through the holiday season?”

Send us your email and be the first one to receive a copy of the report.


KASI Insight is a “one-stop-shop” research agency, for data, indicators, and insights; which provide clients with an in-depth understanding of the socio-economic realities of African consumers.

Every month the company surveys thousands of ordinary Africans across Sub-Saharan Africa through syndicated and custom research studies, uncovering rich insights on how they live, what they think, how and what they spend their money on and much more.

These insights empower marketers, corporates, policymakers, start-ups, and investors with first-hand feedback from their most valuable asset - their future customers.

Please get in touch with KASI Insight if you want to garner the most pertinent insights to help grow your business and brand in Africa.

Contact our team today to explore how our consumer intelligence, brand intelligence, retail intelligence, and economic intelligence can empower your decision-making process. Win with confidence with Kasi insights

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