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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

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Yannick Lefang, Eng
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Aug. 11, 2026, 11:55 a.m.
Alison Okatch
Africans have heard of AfCFTA, are they ready for what comes next?
Aug. 11, 2026, 11:43 a.m.
Alison Okatch
Africans are looking beyond trade, they want AfCFTA to unlock opportunity
Aug. 11, 2026, 11:26 a.m.
Alison Okatch
From Policy to Practice; How Dangote Is Building Africa's Industrial Backbone
Aug. 11, 2026, 11:18 a.m.
Alison Okatch
How Kenyan retailers are turning shopping missions into competitive advantage
Aug. 3, 2026, 5 p.m.
Alison Okatch
The future of African retail is not channel loyalty, it is mission ownership
Aug. 3, 2026, 5 p.m.
Alison Okatch
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
Aug. 3, 2026, 5 p.m.
Alison Okatch
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
July 27, 2026, 4 p.m.
Alison Okatch
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
July 27, 2026, 4 p.m.
Yannick Lefang, Eng
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility
July 27, 2026, 4 p.m.
Alison Okatch
Africa's crypto market is evolving from speculation into financial infrastructure, laying the foundation for long-term adoption
July 20, 2026, 4 p.m.
Enos Mulongo
Africa's Crypto Leaders Are Emerging, But Market Dominance Is Far From Uniform
July 20, 2026, 4 p.m.
Alison Okatch
Africa's next crypto growth opportunity isn't awareness but consumer confidence
July 20, 2026, 4 p.m.
Alison Okatch
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
July 13, 2026, 2 p.m.
Yannick Lefang, Eng
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
July 13, 2026, 4 a.m.

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