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Featured insights
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
Sports
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
Brands & Marketing
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Geo politics & Economics
Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
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Sandra Beldine Otieno, MSc
Confidence in Kenya’s banks and SACCOs crumbles amid sector-wide scandals
Aug. 16, 2024, 2:55 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence rebounds in July, ending a three-month slump
Aug. 13, 2024, 2:07 p.m.
Sandra Beldine Otieno, MSc
Tebogo's win reignites African hope at the Olympics
Aug. 9, 2024, 1 p.m.
Joy Muindi
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Aug. 7, 2024, 3:34 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Tanzania
Aug. 7, 2024, 12:45 p.m.
Sandra Beldine Otieno, MSc
Are Gen Z in Africa Abandoning Traditional Media?
Aug. 5, 2024, 12:19 p.m.
Sandra Beldine Otieno, MSc
Ethiopia launches major economic reforms to boost global economic engagement
July 29, 2024, 7:18 a.m.
Sandra Beldine Otieno, MSc
The Power of Transactional and Behavioral Data in Africa's Retail
July 26, 2024, 11:41 a.m.
Sandra Beldine Otieno, MSc
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
July 24, 2024, 2:59 p.m.
Segun Sunmonu
Millennials and Gen Z in Ivory Coast dominate mobile phone use, while a digital divide impacts home internet access
July 23, 2024, 3:54 p.m.
Sandra Beldine Otieno, MSc
Rwanda's 2024 Elections Reflect a Nation Still on the Path to Democratic Maturity
July 19, 2024, 5:16 p.m.
Paul Cheloti Mulongo
Senegal’s Top Trio: Grains, Meat, and Bread Dominate Monthly Menus
July 19, 2024, 4:55 p.m.
Sandra Beldine Otieno, MSc
June records a further decline in consumer confidence by five points
July 17, 2024, 5:57 p.m.
Sandra Beldine Otieno, MSc
Stabilizing essential spending offers hope for Uganda’s FMCGs
July 12, 2024, 2 p.m.
Paul Cheloti Mulongo
Refining Credit Risk and Prioritizing Financial Education key for Bank Executives in Tanzania
July 12, 2024, noon
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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