Sandra Beldine Otieno, MSc
August 5, 2024
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As digital technology becomes increasingly integrated into daily life, it profoundly impacts media consumption habits, particularly among Generation Z in Africa. Kasi Insight's Media Consumption Tracker, which surveys over 11,000 respondents in 21 African countries monthly, provides valuable insights into the evolving media preferences of this demographic. Data …
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Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Eco-friendly packaging and natural ingredients drive Ghanaian purchases, despite limited support for corporate sustainability practices
Climate literacy is growing, but emotional engagement lags for Nigerian Gen Z
