Davies Nyachieng'a
January 20, 2022
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Therefore, it is critical for retailers to pay attention to the household data in Q1 2022 as well as analyze their previous records so as to effectively and efficiently map out their operational strategy for the year.
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
