Consumers in DRC are rethinking their shopping habits due to the impact of rising prices

GhanaFin

The COVID-19 pandemic and the Ukraine-Russia conflict is impacting consumers globally, DRC is not immune, and consumers are struggling with rising prices and shortages in goods. DRC is a massive market for brands, with a population of 99 million, but the current economic and market conditions pose a challenge …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Paul Cheloti Mulongo

Ugandan consumers look beyond trust as banking preferences diversify

Segun Sunmonu

Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges

Mercy Cyrus

Cameroonians weigh their options as income pressures spark a migration surge

Subscribe to our free newsletter