Alison Okatch
September 15, 2026
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Once consumers are connected, the next question is not simply how much they spend, but which provider gets that spend, and why. Across African markets, consumers are surrounded by telecom messages across digital, social and traditional channels. Yet the factors that ultimately shape provider choice are much more concentrated.
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Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
