Betty Sergon
February 10, 2023
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Organizations can gain valuable insights into how consumers in Africa are responding to the rising cost of living. This information can inform the development of marketing strategies and position the brand in a way that resonates with customers.
The following datasets are available for the following countries: Kenya, Tanzania, …
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Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
Nigeria’s financial product demand shifts toward credit and digital savings
Inflation strain deepens as borrowing becomes a way of life in Nigeria
