Sandra Beldine Otieno
August 21, 2023
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Consumer sentiment refers to the overall feelings, attitudes, and opinions that consumers have towards a brand, product, or service. It plays a crucial role in shaping consumer behavior and has a significant impact on a brand's success. Here is how women's confidence has changed over the last 18 months …
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
