Ethiopian brands need to be creative and proactive to retain customers amidst inflation


Across age-groups, consumers are adjusting differently to minimize the effects of inflation.

The rising inflation across the world has led to a decrease in consumer spending, especially around discretionary items. A recent article by Kasi Insight on inflation further revealed that discretionary spending in Africa experienced a 6% drop …

This content is premium. Already a subscriber? Log in

Please subscribe to read the full article.

Monthly Subscription



Yearly Subscription



Recent posts

See all

Catherine Wangari

Tidal Shifts: Examining Ghana's Financial Trends and the Surge in Loan Demand

Catherine Wangari

Navigating Economic Challenges: Gen Z and Millennials' Response to Price Surges in Egypt

Sandra Beldine Otieno

Consumer Chronicles: Navigating Varied Reactions to Price Fluctuations in Nigeria

Subscribe to our free newsletter