Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024

Tea

The Kasi Retail Demand Index provides valuable insights into consumer demand for various retail categories in Ghana. Ranging from +100 to -100, the index measures how consumer habits influence demand across different categories. A higher index value indicates strong consumer interest and purchasing intent, while a lower value suggests …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Mercy Cyrus

Nigerian households prioritize essential foods as affordability shapes brand choices

Sandra Beldine Otieno, MSc

Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025

Sandra Beldine Otieno, MSc

Kenya’s food and beverage market enters H2 2025 defined by value over volume

Subscribe to our free newsletter