Alison Okatch
July 27, 2026
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Consumer sentiment is more than a measure of whether consumers feel optimistic or pessimistic about the economy. For retailers, it provides a window into the conditions shaping how consumers make decisions.
A fall in confidence may lead consumers to trade down, reduce basket sizes, switch brands or delay purchases. …
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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Africans have heard of AfCFTA, are they ready for what comes next?
Africans are looking beyond trade, they want AfCFTA to unlock opportunity
