Joy Muindi
November 20, 2024
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The Kasi Share of Wallet survey highlights household spending priorities by examining consumer spending across various categories, income sources, expenditure patterns, and monthly purchase behaviors. In Ivory Coast, consumers are prioritizing durable food items, with a strong focus on staple grains and frozen foods. Staple grains and meat/fish dominate …
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Cameroon’s protein market in 2026 is shifting from habitual consumption to structured and intentional demand
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