Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

KeAlc

Kasi Insight's Retail Demand Index provides a comprehensive measure of consumer demand across various retail categories in Africa, with values ranging from +100 to -100. Alcoholic beverage demand in Kenya remains relatively low, with the index showing only a slight increase from 4.8 in H1 2024 to 5.3 in …

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