Segun Sunmonu
July 23, 2024
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In May 2024, Kasi Insight conducted an extensive Share of Wallet survey across 21 diverse African markets, revealing valuable insights into consumer spending behaviors. This survey explored various aspects of expenditure, including sources of income and the specific consumer-facing products purchased monthly. In Ivory Coast, the data indicated that …
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AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
