Paul Cheloti Mulongo
August 22, 2023
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In the current dynamic market landscape, the importance of comprehending youth behavior and preferences is paramount, particularly in Africa, the youngest continent. With a burgeoning youth population in Africa, a pivotal window emerges for monitoring and dissecting their consumer trends and choices. As a rising cohort of consumers, African …
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Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
Nigeria’s financial product demand shifts toward credit and digital savings
Inflation strain deepens as borrowing becomes a way of life in Nigeria
