Paul Cheloti Mulongo
August 22, 2023
Share article
In the current dynamic market landscape, the importance of comprehending youth behavior and preferences is paramount, particularly in Africa, the youngest continent. With a burgeoning youth population in Africa, a pivotal window emerges for monitoring and dissecting their consumer trends and choices. As a rising cohort of consumers, African …
1090 views
Share article
Generational housing gap widens as younger Kenyans face rising barriers to home ownership
Financial services in Ivory Coast earn trust for delivery but fall short on transparency
Affordability anchors household spending decisions in Tanzania
