Nigerian households prioritize essential foods as affordability shapes brand choices

NiSoW

Kasi Insight's Share of Wallet Tracker provides a comprehensive view of how households allocate spending, revealing patterns in income sources, monthly expenditures, and purchase habits. In Nigeria, Q2 2025 data shows that most families are directing their budgets toward essential and nutritious foods. Fresh produce, purchased by 61% of …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Alison Okatch

Cameroon’s protein market in 2026 is shifting from habitual consumption to structured and intentional demand

Yannick Lefang, Eng

Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape

Sandra Beldine Otieno, MSc

Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories

Subscribe to our free newsletter