Claudine Linda Wa Nciko
August 21, 2024
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The Kasi Retail Demand Index offers valuable insights into consumer demand for various retail categories in Kenya. The index, which ranges from +100 to -100, measures how consumer habits influence demand across different categories. A higher index value indicates strong consumer interest and purchasing intent, while a lower value …
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Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
