Yannick Lefang, Eng
July 6, 2026
Share article
The biggest business story from the 2026 FIFA World Cup may not be taking place in the boardrooms of global sponsors, it may be unfolding on the pitches where African teams are rewriting football history. For the first time ever, nine of Africa's ten representatives reached the Round of …
642 views
Share article
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
From Procrastination to Planning: Understanding Ugandan shoppers during this festive season
