The Hidden Cost of “Managing”: Egypt’s Middle Class is Trading Health for Financial Survival

Egypt

Across Egypt’s urban centers, a quiet trade-off is taking place within the walls of middle-income households. While the narrative often focuses on the aspirations of youth, it is Gen X (aged 45–54)—the "Household Anchors"—who are absorbing the most economic pressure. By analyzing Kasi’s latest consumer data, a clear picture …

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